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President Joe Biden speaks during a meeting of his Competition Council to announce new actions to lower costs for families in the State Dining Room of the White House in Washington, Tuesday, March 5, 2024. (AP Photo/Andrew Harnik)

Biden calls out 'shrinkflation' as part of a broader strategy to reframe how voters view the economy

President Joe Biden is all-in on calling out “shrinkflation.”

By JOSH BOAK
Published - Mar 08, 2024, 12:34 PM ET
Last Updated - Mar 08, 2024, 12:34 PM EST

WASHINGTON (AP) — President Joe Biden is going all-in on calling out “shrinkflation.”

“It's called shrinkflation,” Biden said in his State of the Union speech on Thursday night. “You get charged the same amount and you got about, I don't know, 10% fewer Snickers in it.”

The president's focus on shrinkflation is part of a broader strategy to reframe how voters think about the economy before the November election. Biden is trying to deflect criticism about high prices and instead pin the blame on big business.

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