Trader Joe's $3 mini totes went viral on TikTok. Now, they're reselling for hundreds
Trader Joe’s mini canvas tote is the latest item to cause a stir on social media, so much so that resellers are taking advantage of the hype
NEW YORK (AP) — Trader Joe’s mini canvas tote is the latest item to cause a stir on social media, so much so that resellers are taking advantage of the hype.
The mini totes are offered in four colors — blue, red, green, and yellow — and they are all in high demand. The bags, retailing for $2.99, are now advertised on platforms like eBay and Facebook Marketplace for many times their original price.
Offers from third-party sellers range significantly, but as of Wednesday, listings ranged from about $20 for a single bag to as high as $999 for a set of four.
Videos shared on social media show crowds of customers visiting Trader Joe’s stores hoping to get their hands on one of the highly-coveted mini totes. Beyond the checkout line, TikTokers have gained tens of thousands of views for sharing and customizing their bags with detail paint, buttons, and embroidery designs.
