Ryan Gosling's stellar 'I'm Just Ken' performance inspires 422% increase in streams post-Oscars
Can you feel the Kenergy
By MARIA SHERMAN
Published - Mar 18, 2024, 02:53 PM ET
Last Updated - Mar 18, 2024, 02:53 PM EDT
LOS ANGELES (AP) — Can you feel the Kenergy?
Ryan Gosling's Oscars performance of the “Barbie” power ballad “I'm Just Ken” stole the show earlier this month. The popularity of his star-studded, Slash-soloing, “Gentlemen Prefer Blondes”-channeling set is still being felt.
Luminate, the industry data and analytics company, found that on-demand U.S. audio and video streams for “I'm Just Ken” topped three million streams in the week after the Academy Awards. That's a 422% increase from the prior week, when it had 600,000 streams.
Video made up a large portion of that jump: moving from 70,000 streams the week prior to 1.8 million.
