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APTOPIX 96th Academy Awards
Ryan Gosling performs the song "I'm Just Ken" from the movie "Barbie" during the Oscars on Sunday, March 10, 2024, at the Dolby Theatre in Los Angeles. (AP Photo/Chris Pizzello)

Ryan Gosling's stellar 'I'm Just Ken' performance inspires 422% increase in streams post-Oscars

Can you feel the Kenergy

By MARIA SHERMAN
Published - Mar 18, 2024, 02:53 PM ET
Last Updated - Mar 18, 2024, 02:53 PM EDT

LOS ANGELES (AP) — Can you feel the Kenergy?

Ryan Gosling's Oscars performance of the “Barbie” power ballad “I'm Just Ken” stole the show earlier this month. The popularity of his star-studded, Slash-soloing, “Gentlemen Prefer Blondes”-channeling set is still being felt.

Luminate, the industry data and analytics company, found that on-demand U.S. audio and video streams for “I'm Just Ken” topped three million streams in the week after the Academy Awards. That's a 422% increase from the prior week, when it had 600,000 streams.

Video made up a large portion of that jump: moving from 70,000 streams the week prior to 1.8 million.

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