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Ronna McDaniel, the outgoing Republican National Committee chairwoman, gives her last speech in the position at the general session of the RNC Spring Meeting Friday, March 8, 2024, in Houston. McDaniel is succeeded by Michael Whatley, who won by unanimous voice vote. (AP Photo/Michael Wyke)

Network political contributors have a long history. But are they more trouble than they're worth?

NBC News' messy hiring and firing of former Republican National Committee head Ronna McDaniel puts a spotlight on television's practice of paying on-air political contributors

By DAVID BAUDER
Published - Mar 29, 2024, 12:06 AM ET
Last Updated - Mar 29, 2024, 12:06 AM EDT

NEW YORK (AP) — One of the nation's most prominent news outlets has found itself in an embarrassing mess over the hiring — and quick firing — of someone who isn't even a journalist in the first place.

Among other things, NBC News' brief employment of former Republican National Committee chief Ronna McDaniel has illustrated the role of political contributors in television news, and the frustration many executives feel in adequately representing the GOP point of view in the Donald Trump era.

NBC News' leadership felt it had secured a prize in the services of McDaniel to provide an insider's perspective on the Republican campaign. Yet they were taken aback and changed course Tuesday after network personalities like Chuck Todd and Rachel Maddow objected to working with someone who had trafficked in election disinformation.

Those bosses, starting with NBC Universal Chairman Cesar Conde, now face questions about their leadership and anger from Republicans, some of whom their journalists count upon as news sources heading into a presidential election.

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