logo
Election 2024 Biden
President Joe Biden, center, and former presidents Barack Obama and Bill Clinton participate in a fundraising event with Stephen Colbert at Radio City Music Hall, Thursday, March 28, 2024, in New York. (AP Photo/Alex Brandon)

President Joe Biden is lapping Donald Trump when it comes to campaign cash — and he'll need it

President Joe Biden’s reelection campaign is raising gobs of cash

By SEUNG MIN KIM and BRIAN SLODYSKO
Published - Mar 30, 2024, 12:10 AM ET
Last Updated - Mar 30, 2024, 12:10 AM EDT

WASHINGTON (AP) — President Joe Biden’s reelection campaign is raising gobs of cash. And it has an election-year strategy that, in a nutshell, aims to spend more — and spend faster.

But while the money pouring in has given Biden and the Democrats a major cash advantage, it’s also becoming clear Biden will need it. Throughout his life in business and politics, Trump’s provocations have earned him near limitless free media attention. Biden, meanwhile, has often struggled to cut through the noise with his own message despite holding the presidency.

That means Biden is going to need oodles of cash to blanket battleground states where a few thousand votes could mean the difference between victory or defeat. Add to that the challenge of reaching millennials, as well as even younger voters, who formed an important part of his 2020 coalition, in a far more fractured media ecosystem that skews toward streaming services over conventional broadcast and cable.

Our Offices
  • 10kInfo, Inc.
    13555 SE 36th St
    Bellevue, WA 98006
  • 10kInfo Data Solutions, Pvt Ltd.
    Claywork Create
    11 km, Arakere Bannerghatta Rd, Omkar Nagar, Arekere,
    Bengaluru, Karnataka 560076
4.2 12182024