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Scott Hispanic Ads Florida
FILE - U.S. Sen. Rick Scott, R-Fla., addresses attendees at the Republican Party of Florida Freedom Summit, Nov. 4, 2023, in Kissimmee, Fla. To continue holding his seat in Florida, Scott needs to appeal to key voter groups in the state. With a new series of ads rolled out by the senator, Scott is spending multiple millions to focus on the prominent Florida Hispanic voter group as part of this goal. (AP Photo/Phelan M. Ebenhack, File)

US Sen. Rick Scott spends multiple millions on ads focused on Florida's Hispanic voters

U.S. Sen. Rick Scott is spending millions of campaign dollars on ads focused on Florida’s Hispanic voters

By STEPHANY MATAT
Published - Apr 03, 2024, 04:52 PM ET
Last Updated - Apr 03, 2024, 04:52 PM EDT

FORT LAUDERDALE, Fla. (AP) — U.S. Sen. Rick Scott is spending millions to reach out to Florida's Hispanic voters, a key voting group for his November reelection campaign that has grown to lean more heavily Republican.

Scott's campaign said Wednesday it plans to spend about $700,000 per week for a series of radio, digital, TV and streaming-services ads in English and Spanish.

Over the next several weeks, the campaign will release different ads aimed toward this key voting group, which has voted increasingly Republican in the past few election cycles. These ads will run in Miami, West Palm Beach, Orlando and Tampa — all which are major cities in Florida critical for his reelection campaign, Miami having the largest group of Hispanic voters.

The first TV ad was released Wednesday, with no mention of Debbie Mucarsel-Powell, a former U.S. representative from Miami running to unseat the senator.

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