Oakland's airport considers adding 'San Francisco' to its name. San Francisco isn't happy about it
Oakland's airport is considering a name-change to include “San Francisco” to attract more passengers
SAN FRANCISCO (AP) — The Oakland International Airport may add “San Francisco" to it's name to attract more passengers, but its neighbors across the Bay have slammed the possible rebrand.
The Board of Commissioners for the Port of Oakland will take up the question at its meeting on Thursday.
Oakland airport officials say travelers unfamiliar with the region fly into San Francisco's airport even if their destination is closer to the East Bay airport. Modifying the name to San Francisco Bay Oakland International Airport will change that, they say. The airport's three-letter code OAK would not change.
“Market research and interviews with airline partners have shown that routes have not performed as well as they should have due to the lack of geographic awareness, making air carriers reluctant to sustain and add new routes in Oakland,” said Craig Simon, the Port of Oakland's interim aviation director, in a statement.
