France asks retailers to alert customers to cases of 'shrinkflation'

PARIS (AP) — The French government announced a new rule on Friday that will require stores to tell customers when a product becomes smaller but its price stays the same or increases, a practice known as shrinkflation.

Finance Minister Bruno Le Maire announced the measure to tackle the common but often criticized method that has become an international buzzword. He said that from July 1, such cases will need to be clearly communicated to shoppers.