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FILE - Starbucks sign hangs outside a casino along Main Street Wednesday, Sept. 20, 2023, in Deadwood, S.D. Starbucks will reports earnings on Tuesday, April 30, 2024. (AP Photo/David Zalubowski)

Starbucks lowers guidance, promises new drinks and deals after customer traffic fell in weak Q2

Starbucks lowered expectations for its full-year sales and profit after a disastrous quarter that saw a slowdown in store visits across the world

By Dee-Ann Durbin
Published - Apr 30, 2024, 07:36 PM ET
Last Updated - May 27, 2024, 01:04 AM EDT

Starbucks lowered expectations for its full-year sales and profit Tuesday after a disastrous quarter that saw a slowdown in store visits across the world.

The Seattle coffee giant said revenue for the January-March period dropped 2% to $8.56 billion. That was far short of Wall Street's forecast of $9.12 billion, according to analysts polled by FactSet. It was the first time since the end of 2020 that the company saw a drop in quarterly revenue.

“Our performance this quarter was disappointing and did not meet our expectations,” Starbucks CEO Laxman Narasimhan said during a conference call with investors. Shares in Starbucks Corp. tumbled 12% Tuesday in after-hours trading.

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