TikTok said Thursday its putting in place new rules to limit the reach of state-affiliated media accounts
NEW YORK (AP) — TikTok is putting in place new rules to limit the reach of state-affiliated media accounts that are attempting to exert influence abroad during a crucial election year.
The company, which started labeling state-affiliated media two years ago, announced in a statement Thursday that identified accounts attempting to “reach communities outside their home country on current global events and affairs” will not appear on the main feed where users watch videos.
TikTok also said in the coming weeks, state-affiliated media accounts that advertise on the platform will no longer be allowed to do that outside of their home country.
The new policy comes a few weeks after a study by the nonprofit Brookings Institution that said Russian state-affiliated accounts had boosted their use of the platform and were posting more messages in English and Spanish.