Red Bull adds to soccer portfolio by buying minority stake in English club Leeds
Red Bull has bought a minority stake in English soccer club Leeds in a deal that will also see the energy drink company become the team’s shirt sponsor next season
LEEDS, England (AP) — Red Bull has bought a minority stake in English soccer club Leeds in a deal that will also see the energy drink company become the team's shirt sponsor next season.
The club announced on Thursday a “multi-year agreement” with Red Bull, whose other soccer interests include owning Leipzig in Germany and having a longstanding association with Salzburg in Austria.
Leeds missed out on a return to the Premier League for next season by losing to Southampton in the second-tier Championship playoff final on Sunday.
“The ambition to bring Leeds back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull,” said Oliver Mintzlaff, CEO of Red Bull corporate projects and investments. “We look forward to the partnership and are optimistic and energized about the future.”
