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New York Rangers defenseman Jacob Trouba reacts after scoring a goal against the Carolina Hurricanes in the second period during Game 5 of an NHL hockey Stanley Cup second-round playoff series, Monday, May 13, 2024, in New York. (AP Photo/Adam Hunger)

All-access NHL show is coming from the makers of 'Formula 1: Drive to Survive'

The NHL is getting the “Drive to Survive” treatment, with a hockey series from the makers of the popular Formula 1 show coming to Prime Video in the fall

By Stephen Whyno
Published - Jun 06, 2024, 09:49 AM ET
Last Updated - Jun 06, 2024, 09:49 AM EDT

The NHL is getting the “Drive to Survive” treatment, with a hockey series from the makers of the popular Formula 1 show coming to Prime Video in the fall.

After getting players to buy in to the project with Box to Box Films, the league is hoping for the same kind of popularity boost F1 got by bringing in a whole new set of fans who were previously unfamiliar with the sport.

"We have seen what these shows do for a sport in terms of raising the popularity, and we realize any chance we get to grow our sport, we’re going to do it," NHL chief content officer and senior executive VP Steve Mayer said. “It’s something that we feel will put us in front of a whole new audience. I think everybody has seen the effects that ‘Drive to Survive’ had on Formula 1 racing, ‘Full Swing’ has done a lot for golf, and obviously the storytelling that’s involved is unique and very different.”

It’s another step in the league’s evolutionary process showing more player personalities in a game that has forever been defined by teams and not individuals. The series features two players in the Stanley Cup Final — Edmonton's Connor McDavid and Florida's Matthew Tkachuk — along with the likes of Boston's David Pastrnak, Vegas's Jack Eichel, Nashville's Filip Forsberg, Toronto's William Nylander, Colorado's Gabriel Landeskog and the New York Rangers' Jacob Trouba.

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