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FILE - Robert Jordan, incoming Southwest Airlines CEO, is interviewed outside the New York Stock Exchange, Dec. 9, 2021. The CEO of Southwest Airlines said Wednesday, June 12, 2024, that he will not resign in the face of pressure from a hedge fund that wants him fired and that his leadership team will produce its own plan to boost the airline's financial performance. (AP Photo/Richard Drew, File)

Southwest Airlines CEO says he won't resign. A hedge fund is trying to get him fired

The CEO of Southwest Airlines says he is not resigning in the face of pressure from a hedge fund that wants him fired

By David Koenig
Published - Jun 12, 2024, 12:15 PM ET
Last Updated - Jun 12, 2024, 12:15 PM EDT

DALLAS (AP) — The CEO of Southwest Airlines said Wednesday he will not resign in the face of pressure from a hedge fund that wants him fired and that his leadership team will produce its own plan to boost the airline's financial performance.

CEO Robert Jordan said Southwest will present its plan in September. He declined to give specifics, but again hinted that it could include changes in the airline’s longstanding boarding and seating policies.

Elliott Investment Management notified Southwest’s board Monday that it bought a $1.9 billion stake in the Dallas-based company and is seeking to replace Jordan and Gary Kelly, the airline’s chairman and former CEO, with executives from outside the company.

Elliott accused Southwest leadership of failing to change with evolving customer tastes, causing it to lag behind rivals. The hedge fund noted that Southwest’s share price has fallen more than 50% over the past three years.

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