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Models wear creations as part of the Prada Spring Summer 2025 collection, that was presented in Milan, Italy, Sunday, June 16, 2024. (AP Photo/Luca Bruno).

Milan Fashion Week: Prada projects youthful optimism, not escapism, in a turbulent world

Milan designers have expressed their concern over the global turbulence through their collections without making overt statements

By Colleen Barry
Published - Jun 16, 2024, 04:01 PM ET
Last Updated - Jun 16, 2024, 04:01 PM EDT

MILAN (AP) — Without making overt statements, Milan designers expressed their concern over the global turbulence through their collections.

Miuccia Prada said she wanted to project optimism.

“Because even if the times are bad, I feel that it was the right thing to do," she said backstage at the Prada show. She is not promoting escapism. “Eventually, I propose something positive, but escapism, I don’t like."

Not using the platform to comment on the state of the world would be “irresponsible,’’ said the designers behind the Simon Cracker brand, born 14 years ago to contrast the prevailing fashion system with upcycled collections.

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