WWE's SummerSlam to be filled with action - and lots of sponsors

Just days away, WWE is gearing up for this year's SummerSlam, which promises to bring lots of action - and sponsorships. The live event will have 12 total sponsors and six sponsorships for matches, both records for a non-WrestleMania premium live event.

Sponsorship revenue is also booming, surging more than 60% compared with last year's SummerSlam, according to the sports entertainment company.

That SummerSlam, held at Ford Field in Detroit, brought in $7 million in sponsorship revenue, up 23% compared with 2022.

This year's SummerSlam, which will include Cody Rhodes facing off against Solo Sikoa, will be held on Saturday at the Cleveland Browns Stadium. Among those with a match sponsorship will be Slim Jim meat snacks, which is in the second year of its partnership with WWE. Slim Jim will also receive match sponsorships at four future WWE premium live events.