India should soon have its first Olympics sponsor, a sign of the country's growing Games influence
India’s growing influence in the Olympics during a bid to host the 2036 Summer Games should soon see a first sponsor deal from the country for the IOC
PARIS (AP) — The International Olympic Committee expects to add an Indian sponsor soon in a sign of the country's growing influence over the Olympics during a bid to host the 2036 Summer Games.
The IOC currently has 15 top-tier partners, which collectively paid almost $740 million last year in cash and services, though none from India.
“We would love to welcome a first new TOP sponsor from India and I am sure that this is going to happen very, very soon,” Anne-Sophie Voumard, the IOC’s marketing director said Wednesday, using the acronym of The Olympic Partner commercial program.
“For us, it is certainly a country that we believe has a lot of potential, including on commercial,” Voumard said. “Its GDP is increasing and developing really, really nicely.”
