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The Ally Love x Contigo collection features best-selling Contigo water bottles, tumblers, and travel mugs outfitted with unique, on-trend designs
ATLANTA, Aug. 27, 2024 /PRNewswire/ -- Today, Contigo®, a leading producer of leak-proof beverageware, is debuting a new, limited-edition water bottle collection designed in partnership with fan-favorite Peloton instructor and renowned fitness boss, Ally Love. With nearly half of Americans not hitting their daily water goals, Contigo and Ally are stepping up to make staying hydrated easier with a new line of functional and stylish water bottles that provide 100% guaranteed performance.
The new Contigo x Ally Love collection blends tried-and-true Contigo models with fashion-forward designs so fellow "bosses" can sip in style. Inspired by current trends and Ally's aesthetic, colorways include Licorice, Oatmilk, Blue Jay, Violet, and Ally Tangerine. Select models are available in cow print, a nod to the cowboy core trend, for added flair.
This collaboration comes as the first of many, as Contigo is adding Ally to its C-Suite as the brand's first-ever Chief Hydration Officer and head product stylist for upcoming collections. In this role, Ally will bring her love for fitness, fashion, and hydration to Contigo to create an unbeatable hydration experience. Over the next three years, Ally will serve as Contigo's head product stylist, collaborating closely with the brand to develop trendy, reliable water bottles that encourage healthy hydration habits.
"We believe a stylish, well-insulated water bottle can motivate and improve hydration habits," said Jimmy Jia, Global Vice President, Outdoors & Beverage at Newell Brands. "That's why our newest collection, created in partnership with the 'Hydration' boss, Ally Love, was designed with function and fashion in mind to inspire Americans to hydrate while they hustle. We look forward to our continued collaboration with Ally as she steps into her Chief Hydration Officer role and joins our mission to share the importance of proper hydration."
From leak-proof and spill-proof water bottles to classic stainless-steel mugs and tumblers, this inclusive line of Contigo products makes it easier to drink up, stay hydrated, and be on top of your on-the-go, at-home, wherever-the-day-takes-you game.
"Hydration is my "not so secret" weapon to not only feeling good, but looking good too. I am thrilled to take on this role of Chief Hydration Officer to design water bottles for versatile folks like me," said Ally. "Whether I'm on the bike, running around the city, hanging with friends, or sitting in meetings, I've partnered with Contigo to create the perfect look good, feel-good accessory. Over the next three years, I look forward to continuing this work with Contigo to spread the importance of hydration."
The limited-edition Contigo x Ally Love Collection is available for purchase exclusively at Amazon while supplies last, with bottles starting at $18.99. The full collection includes the following:
The Streeterville 2.0, Ashland Chill 2.0, and West Loop 3.0 models will be available on Amazon starting September 5, with the remaining bottles rolling out next year. Fans can sign up now at http://www.gocontigo.com/allylove to join the waitlist for a chance to be among the first to receive one of the new water bottles from the collection.
About Contigo®
Newell Brands, a leading producer of innovative, leak-proof beverageware, sells products under the Contigo brand through its Atlanta-based Outdoor and Recreation Business Unit. Many Contigo travel mugs and water bottles feature the revolutionary AUTOSEAL® patented technology that automatically seals between sips, while additional models offer the patented AUTOSPOUT® lid - featuring a drink spout with a one-touch button for easy opening and one-handed drinking. Contigo brand products – thermal containers, water bottles and kids water bottles – marry innovative technologies with on-style designs for products that consumers can feel confident about – whether they're commuting to and from work, heading to the gym, or entertaining at home. See the entire line of Contigo products at www.GoContigo.com/.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
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SOURCE Newell Brands