Marseille fans dispirited by their beloved liqueur brand signing deal with rival PSG
Apart from its soccer club, there’s one thing that’s associated with the image of Marseille
Marseille has long been associated with the French liqueur called pastis.
So when Pernod Ricard, the French liquor group best known for the anise-flavored aperitif, announced a new commercial partnership with Marseille's soccer archrival PSG this week, it left a bad taste in the mouths of Marseille fans.
The hashtag #boycottPernodRicard spread on social media as fans felt betrayed by a company that boasts about its Marseille origins.
Pastis is consumed in all regions of France, but it is particularly popular in the south of the country, where Marseille native Paul Ricard commercialized the drink under his name in 1932. Pernod Ricard was created in 1975 following a merger of Pernod and Ricard, which brought together two French anise-based spirits.
