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Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple embraces the AI craze with its newly unleashed iPhone 16 lineup

Apple has charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch on a technology trend and transform it into a cultural phenomenon

By MICHAEL LIEDTKE
Published - Sep 09, 2024, 08:55 PM ET
Last Updated - Dec 16, 2024, 07:25 PM EST

CUPERTINO, Calif. (AP) — Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.

The four different iPhone 16 models will all come equipped with special chips needed to power a suite of AI tools that Apple hopes will make its marquee product even more indispensable and reverse a recent sales slump.

Apple’s AI features are designed to turn its often-blundering virtual assistant Siri into a smarter and more versatile sidekick, automate a wide range of tedious tasks and pull off other crowd-pleasing tricks, such as creating customized emojis within seconds.

After receiving a standing ovation for Monday's event, Apple CEO Tim Cook promised the AI package will unleash “innovations that will make a true difference in people’s lives.”

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