Tom Brady takes awkward first steps in his transition from the football field to the TV booth

Fox Sports is spending $375 million to put Tom Brady in the broadcast booth, and the network wants to make sure everyone knows he's there.

The seven-time Super Bowl champion made his debut as an NFL analyst during the Fox broadcast of the regular-season opener between the Dallas Cowboys and the Cleveland Browns on Sunday. But first came a Brady hype video leading into the pregame show, where the studio team admitted they couldn't help but “fanboy” over their new co-worker.

“You’re a broadcaster, how about that!” play-by-play announcer Kevin Burkhardt said when the camera cut to the booth in Cleveland, where Brady, wearing a coat and tie, made his first live appearance on screen. The former Patriots and Buccaneers quarterback was identified when they cut to the booth as a “7-time Super Bowl champion.”

And that, as the kids say, is a nice flex.