Macy’s Launches Mode of One, a New Contemporary Menswear Brand, Strengthening Fashion Leadership in Private Brands

NEW YORK--(BUSINESS WIRE)--Sep 12, 2024--

Today, Macy’s introduced Mode of One, a new contemporary menswear brand designed for the individual who sees style as a powerful form of self-expression. The assortment features a range of high-quality must-have items from elevated everyday essentials to statement-making designs, all with a focus on impeccable fits and proportions. Mode of One strengthens Macy’s contemporary menswear assortment and is part of the company’s ongoing private brands reimagination. The collection is now available on Macys.com, the Macy’s mobile app, and in Macy’s stores nationwide.

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Mode of One is designed for the individual who sees style as a powerful form of self-expression. (Photo: Business Wire)

“Mode of One represents our commitment to offering contemporary menswear that celebrates the individuality of the modern man,” said Emily Erusha-Hilleque, SVP, Head of Private Brands at Macy's. “We are strengthening our fashion leadership in our brand portfolio, designing brands rooted in the customer’s voice and anchored in elevated trend, quality and cultural relevancy. We are excited to introduce Mode of One to our customers and look forward to seeing how they make it their own.”

Macy’s spent over two years concepting and designing Mode of One to ensure the customer’s voice is at the center. The brand reflects the extensive research conducted on men’s trends and style preferences and was inspired by street style, art, sports, music, technology and entertainment. For the launch collection, Macy’s collaborated with graphic designer Tyrell Waiters who created original graphics and artwork and Ouigi Theodore, founder of The Brooklyn Circus, who served as the stylist for the collection.

Macy’s believes that everyone has their own unique “mode” of how they ensure that they show up feeling their best. The word “mode” is a nod to dynamic style and the functional belief that personal style can evolve as a method of self-expression.

Mode of One features multiple fits in different silhouettes to meet customers’ needs across occasions and enables those who seek bolder, statement-making styles to dress themselves in striking pieces that play with proportion. From the hoodies and graphic tees to cargo pants and suiting, Mode of One is crafted from quality materials that prioritize low-maintenance comfort and performance to help keep men looking great with minimal effort.

Mode of One launches with a social-first campaign featuring cast and creators that are representative of the community that the brand is created for – those who embrace style and expression with confidence and ease. New York Knicks basketball stars Jalen Brunson and Josh Hart lead as the brand ambassadors of the Mode of One’s inaugural collection. As prominent athletes, Brunson and Hart embody the qualities of determination, style, and authenticity that resonate with Mode of One’s brand values.

Macy’s also tapped Atlanta-based barber VicBlends known for his style and podcast Deepcut, and New York City-based chef, author and restauranter, Kwame Onwuachi who has been featured as a contestant on Top Chef and has been recognized by Food & Wine magazine, Esquire magazine, and the James Beard Foundation as a “Rising Star Chef of the Year” to create social content for the launch.

The Mode of One collection has over 140 SKUs, designed to be easily mixed and matched to create a multitude of looks. Prices range from $24.50-$159.50 with sizing varying from S-XXL and 30-40. New monthly drops for Mode of One will be available starting in October and throughout the holiday season.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.

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CONTACT: Julissa Bonfante / Erin Dougherty / Gillian Boyland

communications@macys.com

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: LUXURY DEPARTMENT STORES OTHER RETAIL MEN FASHION CONSUMER JEWELRY RETAIL ONLINE RETAIL

SOURCE: Macy’s

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