JetBlue will imitate bigger and more successful rivals by opening airport lounges at JFK, Boston
JetBlue Airways plans to open its first airport lounges as part of a plan to get more business from premium travelers
JetBlue Airways will open its first airport lounges next year in New York and Boston in a bid to compete with larger airlines for premium travelers.
The airline said Thursday that it will open an 8,000-square-foot lounge at John F. Kennedy International Airport in New York late next year, followed shortly by an 11,000-square-foot one at Boston Logan International Airport.
JetBlue said the lounges will primarily be for top-level members of its TrueBlue frequent-flyer program and those who get a new, premium JetBlue-branded credit card that is not yet available. The airline will also sell day passes if space is available.
Jayne O’Brien, head of marketing and customer support for the New York-based airline, said the lounges are part of building stronger service for premium leisure travelers on the East Coast.