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Latino Affairs Identity Survey
Luis A. Torres stands for a portrait at Balmy Alley in the Latino Cultural District on Friday, Sept. 20, 2024, in San Francisco. (AP Photo/Juliana Yamada)

Awareness of 'Latinx' increases among US Latinos, and 'Latine' emerges as an alternative

Over the last few years, various terms have emerged to describe those in the U.S. with roots in Latin America and Spain

By FERNANDA FIGUEROA
Published - Sep 29, 2024, 01:39 PM ET
Last Updated - Dec 16, 2024, 06:49 PM EST

“Latino” and “Hispanic” have long been the most prominent terms used to describe people in the U.S. with roots in Latin America and Spain. But over the last several years, “Latinx” has become a de-facto gender neutral alternative to Latino and Hispanic, according to a new study by race and ethnicity researchers.

Despite the increased awareness of the term among Latinos — 47% have heard of it — only 4% or 1.9 million people use “Latinx” to describe themselves, an increase of 1 percent since 2019, according to the study by the Pew Research Center.

“'Latinx' is more broadly known among U.S. Latinos today, but still few embrace it,” said Mark Lopez, Pew's director of race and ethnicity research.

Of the Latinos who have heard the term, 36% view the usage of the term as a bad thing instead of a good thing, according to the study.

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