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FILE - Atlanta Braves outfielder Jorge Soler wears custom Nike Air Jordan cleats in the dugout during the seventh inning of a baseball game against the Colorado Rockies, Sept. 5, 2024, in Atlanta. (AP Photo/Jason Allen, File)

Nike's quarterly sales and profits slump as it faces shoppers' sluggish demand for its products

Nike has reported a slump in sales and profits for its fiscal first quarter as the sportswear giant wrestles with shoppers’ sluggish demand for new sneaker models

By ANNE D'INNOCENZIO
Published - Oct 01, 2024, 06:10 PM ET
Last Updated - Dec 16, 2024, 06:43 PM EST

NEW YORK (AP) — Nike sales and profits slumped in its fiscal first quarter as the sportswear giant wrestles with shoppers' sluggish demand for new sneaker models and other products.

The lackluster results Tuesday came after Nike announced last month that its CEO, John Donahoe, is stepping down on Oct. 13. Company veteran Elliott Hill is coming out of retirement to head up the company.

"A comeback at this scale takes time, but we see early wins — from momentum in key sports to accelerating our pace of newness and innovation,” said Matthew Friend, executive vice president and Nike's chief financial officer, in statement. “Our teams are energized as Elliott Hill returns to lead Nike’s next stage of growth.”

Friend told analysts Tuesday that, given its CEO transition and with three quarters left in the fiscal year, Nike has withdrawn its full-year financial-performance guidance and intends to provide a quarterly outlook for the balance of the fiscal year. It also postponed its investor meeting that had been scheduled for Nov. 19.

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