Japan's Kojima, with its proud Jeans Street, draws fans of vintage, deep-blue denim
Denim — that All-American fabric — is all about being Japanese in the town of Kojima
KOJIMA, Japan (AP) — Denim, that All-American fabric, is all about being Japanese in the town of Kojima, where the main road is named Jeans Street, with real pairs of pants flapping like flags overhead.
Some would call this spot in southwestern seaside Okayama Prefecture a mecca of jeans, where fans from around the world make pilgrimage. The soda vending machines at the train station are plastered with the image of jeans. The roads are painted blue, with the lines at the edges pink and white, the trademark of Kojima jeans’ seams.
With some 40 jeans manufacturers and stores, including denim-themed cafes, the area draws about 100,000 visitors a year, according to the Japan National Tourism Organization.
Japanese jeans tend to be high-end, dark and durable. Although a tiny part of the global jeans market, they have carved out a niche with a reputation for craftsmanship. Kojima gave birth to popular brands like Big John, with roots dating to the 1940s, and now supplies international fashion brands, including Gucci.
