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Wendy’s (WEN) has reported impressive revenue growth for the third quarter of 2024, thanks to the massive success of the limited-edition SpongeBob Square Pants Krabby Patty Kollab Burger.
The collaboration between Wendy's and Paramount, celebrating the 25th anniversary of "SpongeBob SquarePants," was a key driver in boosting sales across the U.S., Canada, and Guam, according to an AP report citing PRnewswire. The much-anticipated partnership rolled out nationwide on October 8, 2023, capturing the attention of both die-hard SpongeBob fans and casual customers alike.
The Krabby Patty Kollab Burger, Wendy's fresh take on the beloved patty from Bikini Bottom, along with the new Pineapple Under the Sea Frosty, created a stir among consumers eager to experience the unique items. The campaign's success was particularly evident in Los Angeles, where fans were treated to an immersive drive-thru event for an early taste of the special menu.
This collaboration marks a notable achievement for Wendy's, as it continues to push the envelope with innovative partnerships that resonate deeply with pop culture. Lindsay Radkoski, U.S. Chief Marketing Officer for Wendy's, praised the brand's commitment to quality and its knack for staying culturally relevant through such strategic initiatives.
Additionally, Dario Spina, CMO of Paramount Brand Studio, highlighted how the partnership between Wendy's and "SpongeBob SquarePants" brought the animated world into real life for the show's 25th anniversary, cementing its status as a milestone event for both brands.
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