logo
Election 2024 The View Ads
FILE - Operation Rescue founder Randall Terry protests in front of the Supreme Court in Washington, Monday, July 9, 2018. (AP Photo/Cliff Owen, File)

'The View' abortion ad signals wider effort to use an FCC regulation to spread a message

The advertisement on “The View" this week, preceded by a warning from ABC, was shocking: condemning celebrities for supposedly promoting abortion rights and showing images of dead fetuses

By DAVID BAUDER
Published - Oct 11, 2024, 05:38 PM ET
Last Updated - Dec 16, 2024, 06:25 PM EST

An anti-abortion ad that aired during “ The View ” this past week and criticized the show's personalities was the most visible manifestation of a campaign that is making use of a federal law that forbids broadcasters from turning it down.

In the ad, a narrator says, “I am so sick of stupid celebrities and lying journalists,” while the screen shows pictures of “The View” host Whoopi Goldberg, her colleagues and other celebrities, including Taylor Swift, Oprah Winfrey, Robert DeNiro, Billie Eilish, Wolf Blitzer, Rachel Maddow and Dana Bash.

The ad compares the celebrities to Nazi leaders Joseph Goebbels and Leni Riefenstahl, criticizes the Americans for their so-called support of abortion rights and includes graphic pictures of aborted fetuses.

In a disclaimer that posted onscreen, ABC made clear it was holding the message at arm's length: “The following is a paid political advertisement, and the ABC television network is required to carry it by federal law. The advertisement contains scenes that may be disturbing to children. Viewer discretion is advised.”

Our Offices
  • 10kInfo, Inc.
    13555 SE 36th St
    Bellevue, WA 98006
  • 10kInfo Data Solutions, Pvt Ltd.
    Claywork Create
    11 km, Arakere Bannerghatta Rd, Omkar Nagar, Arekere,
    Bengaluru, Karnataka 560076
4.2 12182024