US retail trade group expects holiday season sales to grow more slowly
The largest retail trade group in the United States says it expects consumers to spend more during the upcoming holiday season but the growth in sales to be slower than last year due to concerns over persistent inflation and prices
NEW YORK (AP) — The largest retail trade group in the United States said Tuesday that it expects consumers to spend more during the upcoming holiday shopping season but the growth in sales to be slower than last year due to concerns over persistent inflation and prices.
The National Retail Federation said its 2024 forecast indicates that shoppers will make $979.5 billion to $989 billion worth of purchases in November and December, which would represent a 2.5%-3.5% increase over the same two-month period a year ago.
However, the $955.6 billion spent during the 2023 holiday shopping season was 3.9% more than in 2022.
This year's predicted pace is consistent with the average increase of 3.6% from 2010 to 2019. During the coronavirus pandemic, Americans ramped up their spending. Holiday season sales rose 9% in 2020 from the year before, and they soared 12.4% in 2021, according to the National Retail Federation.
