Trump emphasizes hypermasculinity as he and Harris pursue male voters
The candidates for U.S. president and their allies want men to believe their vote says big things about their masculinity
Attention, American men: Donald Trump and his allies want you to believe your vote says big things about your masculinity.
In the final weeks before the Nov. 5 election, the Republican nominee is amping up his hypermasculine tone and support of traditional gender roles, a reflection of the surgical campaign-within-a-campaign for the votes of men in a showdown with Democratic Vice President Kamala Harris.
But where Harris is deploying “dudes” who use bro-ey language and occasional scolding to boost her support particularly among Black and Hispanic males, Trump's camp is meeting men in alpha-male terms, often with crude and demeaning language. That means he appears on podcasts, gaming platforms, and alongside surrogates who define American manliness as a vote for the former Republican president.
“If you are a man in this country and you don’t vote for Donald Trump, you’re not a man,” Turning Point USA founder Charlie Kirk said on his podcast.
