NWSL expansion team BOS Nation FC apologizes for 'Too Many Balls' campaign
The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that draw a harsh reaction from the transgender community and others
BOSTON (AP) — The National Women’s Soccer League expansion team in Boston apologized on Wednesday for a “Too Many Balls” marketing campaign that draw a harsh reaction from the transgender community and others.
A day after unveiling the slogan as part of the rollout of the team name BOS Nation FC, the organization said in a statement that “we missed the mark” with an attempt to “create a bold and buzzworthy brand launch campaign.”
"We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all,” the team said, “and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused.”
The new name, an anagram of Bostonian that also played upon being a “boss,” was announced Tuesday along with a video celebrating the city’s professional sports history — mostly accomplished by men — with the narrator saying, “Boston loves its balls” and “there are too many balls in this town.”
