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ATLANTA--(BUSINESS WIRE)--Oct 24, 2024--
MessageGears, the leading data activation and engagement platform for enterprise brands, today announced the release of its 2024 CDP report: What’s next for the customer data platform? The report, produced in partnership with Hanover Research, provides insights into the current enterprise perceptions of customer data platforms (CDP), what the feature set of CDPs looks like today, specific problems enterprise organizations are trying to solve with CDPs, and what CDP functionality is the most important.
“Enterprise brands are making huge investments in data, and they are justifiably looking to get a bigger return out of those investments,” said Will Devlin, Vice President of Marketing for MessageGears. “This report provides insight and perspective into what enterprises are doing – and trying to do – when it comes to customer data management.”
Key findings include:
“As a champion of the approach for more than a decade, it’s exciting to see the continued favorable trends toward composability and warehouse-native tools by enterprise brands,” added Devlin. “We’re excited to share these insights to continue to move the industry forward.”
The full 2024 customer data platform report can be downloaded here.
About the report
The dataset for the 2024 report –What’s next for the customer data platform?– is based on survey responses from 300 marketing, martech, and technology professionals at enterprise organizations across the United States and United Kingdom. The survey was performed online in partnership with Hanover Research in May 2024.
About MessageGears
MessageGears is the data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and 250+ third-party platforms. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. Founded with the goal of providing enterprise brands with total command of their data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.
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CONTACT: Andy Prince
andy.prince@messagegears.com
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SOURCE: MessageGears
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PUB: 10/24/2024 09:03 AM/DISC: 10/24/2024 09:05 AM
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