dataplor Analysis Highlights Potential Market Impact of Kroger-Albertsons Merger as Court Decisions Loom

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--Nov 15, 2024--

dataplor, a leading provider of global location intelligence, has revealed critical potential market implications as court rulings approach on the proposed $24.6 billion merger between grocery chains Kroger and Albertsons. Using in-depth Point-of-Interest (POI) data, dataplor highlights how the merger could reshape the U.S. grocery landscape in terms of competition and available options for consumers.

dataplor’s analysis shows that 37% of grocery stores within a 5-mile radius of an Albertsons-branded location are Kroger-branded today, with this figure rising to 40% within a 10-mile radius. This substantial overlap, especially in states such as Arizona, California, Colorado, Oregon, and Washington, underscores the potential for market consolidation if the merger moves forward. Proposed divestitures of 579 stores are intended to preserve market competition—though these plans have been met with scrutiny by state attorneys general and consumer advocates.

Further findings indicate that 30% of Albertsons-branded locations have a Kroger-branded store as their only major grocery competitor within a 5-mile radius. If approved, Kroger and Albertsons would control 13-18% of U.S. grocery sales, depending on the metric used, competing against Walmart, which currently controls about 22% of the market.

"Accurate location data is essential for understanding market dynamics and making informed decisions," said Geoff Michener, CEO of dataplor. "Our analysis provides critical insights into the potential impacts of this merger, highlighting the importance of precise data in evaluating competitive landscapes."

dataplor’s data-driven insights offer a crucial perspective on these potential market shifts, underscoring the need for comprehensive understanding as legal and regulatory decisions unfold.

For more information, read the full report on thedataplor blog.

About dataplor

dataplor is a leading provider of point-of-interest (POI) data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world’s largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES LIFESTYLE RETAIL CONSUMER DATA ANALYTICS SUPERMARKET FOOD/BEVERAGE

SOURCE: dataplor

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