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CONWAY, Ark.--(BUSINESS WIRE)--Nov 21, 2024--
Acxiom®, the global leader in customer intelligence and marketing enablement, has released its highly anticipated annual customer experience (CX) trends report, "A Human-Centric Approach to Customer Experience."
"AI, automation, and other emerging technologies are changing marketing as we know it, but tech alone can't deliver the deep, personalized experiences customers crave," said Tate Olinghouse, Chief Client Officer at Acxiom. "Our findings reveal that technology should enhance—not replace—the human touch that builds lasting connections and sustainable growth for brands."
Top 5 CX Trends Shaping 2025:
"Acxiom's latest CX Trends report is a must-read for brands seeking to balance cutting-edge tech with authentic human interactions," said Jarrod Martin, CEO at Acxiom. "These insights lay a clear, actionable path to lead the next evolution in CX in 2025 and beyond."
About the Report
Commissioned by Acxiom in partnership with global research consultancy MTM, "A Human-Centric Approach to Customer Experience" captures findings from surveys of 200 businesses and 2,000 consumers across the US and UK. Download the full reporthere.
About Acxiom
Acxiom® is the global leader in customer intelligence and stands at the forefront of AI- enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world's biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Find us on LinkedIn and discover more at Acxiom.com, where marketing is made better.
View source version on businesswire.com:https://www.businesswire.com/news/home/20241121100607/en/
CONTACT: Erin Tomaski
Erin.Tomaski@acxiom.com
KEYWORD: ARKANSAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RESEARCH TECHNOLOGY COMMUNICATIONS PROFESSIONAL SERVICES SOFTWARE DIGITAL MARKETING DATA ANALYTICS DATA MANAGEMENT SCIENCE ARTIFICIAL INTELLIGENCE
SOURCE: Acxiom
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PUB: 11/21/2024 09:00 AM/DISC: 11/21/2024 09:03 AM
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