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Wisconsin Cheese Combines Experience, Connection, and Convenience
MADISON, Wis., Nov. 25, 2024 /PRNewswire/ -- As the holiday season approaches, many Americans are feeling the pressure of finding the perfect gift—two-thirds report struggling with the task. In fact, 71% of consumers said they experienced stress while shopping last year. ¹
A trends analysis from Dairy Farmers of Wisconsin highlights that today's gift recipients are increasingly seeking experiences, connection, convenience, and indulgence. Artisan cheese is one option that aligns with these preferences, offering a unique way to bring people together and create memorable moments.
"Cheese is definitely having a moment and evolving into a beloved cultural phenomenon," says Suzanne Fanning, CMO of Wisconsin Cheese. "From millions of social media mentions to a significant rise in exports, cheese is experiencing global appreciation. Wisconsin specialty cheese sales are outpacing the entire specialty cheese category, which is a testament to the growing demand for high-quality, artisanal cheese."
A new range of curated Wisconsin cheese gift boxes offers a variety of delicious and innovative Wisconsin cheeses from top specialty cheesemakers; each thoughtfully designed to provide an unforgettable experience during the holiday. Featuring over 20 options, Wisconsin Cheese gift boxes provide a simple yet meaningful gifting solution:
Create Your Own Custom Gift
If you prefer a "hands-on" approach, you can create your own Wisconsin Cheese gift basket by selecting your favorite cheeses, meats, and accompaniments. With Wisconsin Cheese available in 99% of grocery stores nationwide, it's easy to find the perfect ingredients for your personalized gift. Just look for the "Proudly Wisconsin Cheese" badge.
To explore the full collection of gift baskets, visit www.wisconsincheese.com/gift.
¹Etsy commissioned The Circus, a market research consultancy, to conduct a nationally representative survey of 2,001 American adults ages 18 and older from December 2-16, 2023.
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SOURCE Dairy Farmers of Wisconsin