Bath & Body Works Announces Annual Candle Day Deal

Brand Creates Surround Sound of Activities Including NYSE Bell Ringing, Fun Run Featuring Gold Medal Athletes and an Immersive NYC Experience to Usher in the Beloved Celebration

COLUMBUS, Ohio, Dec. 5, 2024 /PRNewswire/ -- For its millions of loyalty members and candle fans, Bath & Body Works is excited to announce the return of its Annual Candle Day celebration, now in its 13th year. This year's event will take place Saturday, Dec. 7 and Sunday, Dec. 8, 2024, with loyalty program members gaining early access on Friday, Dec. 6, across all U.S. stores and online.

Candle Day offers the lowest price of the season on 3-wick candles, including more than 50 Candle Day exclusives and six new-to-the-brand fragrances dropping for the event. During Candle Day, all 3-wick candles will be priced at $9.95 (retail value: $24.95–$26.95) — the lowest price of the season, while supplies last.

To celebrate the highly-anticipated event, Bath & Body Works is hosting a "run up" to Candle Day with a spectacle that only America's most-loved candle brand—and America's most-decorated athletes—can deliver. On Dec. 5, Candle Day Eve, gold medalist power couple Tara Davis-Woodhall and Hunter Woodhall and gold medalist Jordan Chiles will host a fun run and pass the torch through the streets of Manhattan, from the New York Stock Exchange to New York City's Hudson Yards, to light a giant 3-wick candle to kick off the countdown to Candle Day.

"Millions of our customers celebrate Candle Day by making it part of their annual holiday tradition," said Chief Customer Officer Maurice Cooper. "This year, we're excited to engage customers in new and exciting ways with our very first Candle Fest, a spectacular Candle Torch Run featuring superstar athletes and a giant candle countdown clock to make this year more memorable than ever. Candle Day is one of our customers' favorite events of the year, and we're inviting fans nationwide to share their own Candle Day traditions and join in the countdown excitement on social media."

THE RUN UP TO CANDLE DAY
The celebration begins Dec. 5 with Bath & Body Works CEO Gina Boswell ringing the opening bell at the New York Stock Exchange. Immediately following, Tara Davis-Woodhall and Hunter Woodhall, along with Jordan Chiles, will commence a four-mile Candle Torch Run through Manhattan, culminating at Hudson Yards, where they will "light" the three wicks of a giant Bath & Body Works candle to spark a countdown to Candle Day. The 3-wick LED candle, standing 12 feet high, at 9 feet in diameter and accompanied with a 12-foot matchstick to "light" it, will have a dynamic, animated label that switches between some of Bath & Body Works' most iconic holiday candle fragrances, including Fresh Balsam, 'Tis the Season and Winter Candy Apple, which is also celebrating its 25th anniversary this year.

Bath & Body Works fans can also join the festivities at "Candle Fest," a consumer celebration from 6-8 p.m. in Hudson Yards' Main Plaza. Hosted by DJ Kyle Cooke, Candle Fest will feature Winter Candy Apple themed beverages, a sampling of PocketBac hand sanitizers and photo ops at the giant countdown candle.

The Candle Day countdown will extend to various digital billboards throughout the city to serve as a persistent reminder that the event is on its way. These are in addition to the brand's innovative new scented billboard experience, which launched Nov. 19 at 433 Broadway between Grand and Canal Streets and features holiday graphics, paired with some of Bath & Body Works' most iconic scents.

This year's installation promises to light up the senses and spirits of Bath & Body Works candle fans as it counts down to the official start of Candle Day at 6 a.m. EST on Dec. 6.

CANDLE DAY 2024 HIGHLIGHTS
This year's event will feature more than 180 3-wick candles across more than 140 Bath & Body Works-exclusive fragrances, including more than 50 new candles arriving just for the event. New candles arriving for Candle Day include:

• Bath & Body Works x Bridgerton limited-edition candles created in collaboration with Netflix and Shondaland, including Diamond of the Season in a brand new look as well as two new candles: Penelope's First Kiss and Colin's Return.
• Holiday scents to celebrate the season, including Merry Mimosa, Iced Winter Balsam, Cranberry & Pomegranate and Sugar Cookie.
• Customer most-requested ingredients such as Lavender, Coconut, Coffee and Lemon
• Celebratory scents, Black Tie, Peach Bellini and Black Cherry Merlot, in commemorative Candle Day-exclusive designs.
• Spring previews, including Island Margarita, Tiki Beach, Watermelon Lemonade, Coconut Sandalwood and Laundry Day in spring-forward designs and color palettes for the season ahead.
• Body care fan-favorite fragrances, back in stores for a limited time, including Japanese Cherry Blossom, In the Stars, Warm Vanilla Sugar and Ocean, making it a great gift addition for fragrance lovers.

HOW TO SHOP CANDLE DAY
Customers can shop Candle Day in store, online and via the Bath & Body Works mobile app. Early access begins at 6 a.m. EST on Friday, Dec. 6 for loyalty members. Some popular and limited-edition fragrances are expected to sell out before Sunday. For customers to have the best chance of fulfilling their candle wish list, they can join the 38 million members of Bath & Body Works' loyalty program to receive early access. Candle Day continues throughout the weekend with all customers able to shop the event Saturday, Dec. 7 and Sunday, Dec. 8. Customers can use the store locator to find Candle Day store hours for their local Bath & Body Works locations.

ABOUT BATH & BODY WORKS
Home of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,880 company-operated Bath & Body Works locations in the U.S. and Canada and more than 500 international franchised locations to an online storefront at BathandBodyWorks.com.

Media Contact:
Kathryn Peevey
Kathryn.Peevey@mslgroup.com

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SOURCE Bath & Body Works