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Ice Cube Portrait Session
Ice Cube poses for a portrait outside his studio in Los Angeles on Wednesday, Nov. 20, 2024. (AP Photo/Chris Pizzello)

Ice Cube's mind stays on music with other endeavors from BIG3 to NFL partnership keeping him busy

Ice Cube could have chased trends to keep up with today's rap sound for his latest release, but instead, he stayed loyal to his signature style since the N

By JONATHAN LANDRUM Jr.
Published - Dec 13, 2024, 12:52 PM ET
Last Updated - Dec 16, 2024, 04:57 PM EST

LOS ANGELES (AP) — Ice Cube could have chased trends to keep up with today’s rap game for his latest release, but instead, he stayed loyal to the gritty West Coast gangsta sound that’s been his signature since his early N.W.A. days and flourishing solo career.

Ice Cube stuck to his streetwise storytelling roots while inserting some West Coast rap party vibes on his 11th studio album “Man Down,” which was released on the same day as Kendrick Lamar’s surprise project late last month. Ice Cube's new album cracked the top 10 of Billboard’s top rap albums chart — his first time in 14 years — debuting at No. 8.

The rap icon made “Man Down” to satisfy his loyal listeners. He's known for churning out classic hip-hop jams such as “It Was a Good Day,” “Check Yo Self,” “No Vaseline” and “Steady Mobbin.”

“You have to serve your clientele,” Ice Cube said about “Man Down,” which features Snoop Dogg, Busta Rhymes, E-40, Killer Mike, Xzibit, and Cypress Hill’s B-Real. His latest project is his first since 2018’s “Everythang’s Corrupt.”

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