Country Music's Brightest Star is Bringing Her Bold Style, Authentic Charm and Big Talent to Whataburger in 2025 and Kicking Off the Partnership with a Free Honey Butter Chicken Biscuit Celebration on January 28
At-A-Glance:
- ACM and CMA Entertainer of the Year Lainey Wilson brings her "Bell Bottom Country" style to Whataburger as official brand ambassador for 2025
- Partnership celebrates Lainey's lifelong connection to Whataburger, from small-town beginnings to country music stardom
- Fans can grab Lainey's favorite post-show indulgence – a free Honey Butter Chicken Biscuit – at participating locations on Tuesday, January 28 from 6 AM - 11 AM for in-restaurant and drive-thru orders only
- Year-long collaboration pairs two icons through new ad campaign, exclusive content, special offers, and surprise appearances – showcasing the authentic hospitality that defines both Lainey and Whataburger
SAN ANTONIO, Jan. 24, 2025 /PRNewswire/ -- Grab your boots and loosen your belts, y'all! Whataburger is keeping its 75th Anniversary celebration rolling with some extra-spicy news! Today, Whataburger is honored to welcome Grammy Award®-winning country music star Lainey Wilson as its official brand ambassador. The collaboration unites two icons known for being BOLD. Lainey's unmistakable style and authentic charm paired with Whataburger's unforgettable flavors and welcoming hospitality--it's a match made in Southern heaven. Welcome to the family, Lainey!
"I've been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams," said Lainey Wilson. "From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger's been part of my story every step of the way."
In a true neighborly fashion, Whataburger and Lainey are treating fans to a taste of Lainey's favorite post-show tradition. Swing by participating Whataburger locations on Tuesday, January 28, from 6 AM - 11 AM to score a FREE Honey Butter Chicken Biscuit. This mouthwatering deal is up for grabs exclusively for in-store and drive-thru orders only, no purchase necessary. But y'all better hurry – it's only available while supplies last, and there's a limit of one Honey Butter Chicken Biscuit per person.
Lainey's partnership takes center stage during Whataburger's diamond anniversary celebration, marking 75 years of serving up Goodness 24/7 to fans.
"Lainey Wilson embodies all that we love about our brand. She is genuine, daring and dedicated to delivering unforgettable experiences to fans," said Debbie Stroud, president and chief executive officer at Whataburger. "Our partnership with Lainey Wilson unites two brands committed to serving up Goodness 24/7 with a side of Texas hospitality, and we can't wait to share what we've got cooking throughout the year. Hang tight, there's more to come!"
Stay tuned for a fresh advertising campaign, unique exclusive content, special offers, and surprise appearances. Fans can follow @Whataburger and @LaineyWilson on social media for partnership updates and exclusive behind-the-scenes content throughout 2025.
Don't miss a beat of this partnership – download the Whataburger app now ( Apple and Android ) to stay in the know about upcoming offers, menu updates, awesome Rewards members promotions, and exciting surprises.
About Whataburger®
Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That's what's led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we've stayed close to our roots while building systemwide revenue of more than $4 billion annually across our 16-state footprint and over 1,080 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That's why we're among QSR Magazine's Best Brands to Work For in 2023 and consistently win culture excellence awards, including Top Workplaces 2023. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on iOS or Android to order ahead. Shop Whataburger-branded merchandise and selected sauces, including our famous Fancy and Spicy Ketchup, at WhataStore.com. Find Whataburger original recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones, and other company information.
About Lainey Wilson
Country music trailblazer Lainey Wilson continues to take over the world, capturing the hearts of music fans, the excitement of the industry and the recognition of her peers while keeping her boots firmly planted on the ground. In just the past year, Wilson was inducted as a member into the Grand Ole Opry, co-hosted the 58th annual CMA Awards alongside Luke Bryan and Peyton Manning and headlined the Dallas Cowboys' Thanksgiving Halftime Show as part of The Salvation Army's 134th Red Kettle Campaign. Wilson also earned a nomination for Best Country Album at the upcoming 67th Annual Grammy Awards for her critically acclaimed new record Whirlwind, following her win in the same category last year for Bell Bottom Country.
Hailed by The Tennessean as "the best release of her career," Whirlwind debuted at #8 on the all-genre Billboard 200 chart and #13 on the U.K. Official Albums Chart, marking Wilson's first top 10 and top 15 entries, respectively. The album earned spots on several "Best Albums of 2024" lists, including Rolling Stone, Billboard and The Boston Globe. Produced by Jay Joyce, Whirlwind provides a daringly honest exploration of Wilson's life and journey around the globe. The album features fan-favorite, current radio single, "4x4xU," and reveals a diverse yet sonically cohesive collection of songs, bending genres while remaining true to her Western roots. Wilson creates narratives that capture life's highs, lows, and in-betweens, solidifying her role as one of the greatest songwriters of her generation.
The reigning ACM Entertainer of the Year and previous CMA Entertainer of the Year is a prolific, sought-after songwriter who has scored seven No. 1 hits including "Watermelon Moonshine," and the 2x PLATINUM Certified "Heart Like A Truck," in addition to award-winning collaborations with Cole Swindell ("Never Say Never"), Jelly Roll ("Save Me") and HARDY ("wait in the truck"). Wilson has become a triple threat within entertainment as a singer, songwriter and actor. She made her acting debut in season 5 of Paramount's hit series Yellowstone and recently returned for its final episode of the series. She wrote and recorded "Out of Oklahoma," an original song for Universal's blockbuster Twisters, which has since earned a spot on the Oscars' shortlist for Best Original Song. Beyond her artistry, Wilson's on-stage performances triumph from sold-out tours across America, Australia and Europe to highly coveted music festivals such as Stagecoach, Lollapalooza and Watershed.
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SOURCE Whataburger
