MIAMI, Feb. 13, 2025 /PRNewswire/ -- In a strategic move to revolutionize the loyalty rewards landscape and disrupt charitable giving in the U.S., Points4Purpose, Inc. is pleased to announce the expansion of its new cashback rewards and automated micro-philanthropy platform called CommunityRewards ™ with enhanced technology features and added retailer rewards.
This new, disruptive rewards platform now allows shoppers to earn cashback on qualifying purchases effortlessly from over 5,000 top brands including Target, Walmart, Hoka Shoes, Lucky Brand, Zappos, and Old Navy to name a few. When shoppers link their Visa or MasterCard to the CommunityRewards platform, they will earn cashback on qualifying purchases and micro-donate a portion of their cashback earnings to the charity of their choice. "Thanks to our encrypted, card-linking technology, shoppers can connect their Visa or MasterCard debit or credit card to the CommunityRewards™ platform for free and immediately begin earning cashback while donating to charity. We're really excited about adding thousands of new retailer cashback offerings while providing shoppers with an automated and effortless way to give back to local causes that are important to them," said James Trocme, Chief Operating Officer (COO) of Points4Purpose.
CommunityRewards™ was developed by Points4Purpose to transform everyday spending into opportunities for personal fulfillment that deliver real savings while also directly supporting local charitable causes. "From high-end luxury brands to everyday retailers, shoppers can now earn cashback and do charitable good in their local neighborhood without changing their existing consumer behavior. Luxury retailers like Coach, Bergdorf Goodman, Bloomingdale's and Neiman Marcus are now a part of the platform, as well as affordable brands like Hurley, Gap, Lulus.com Asics, Ray-Ban Eyewear, and Crocs.com," Trocme said.
The CommunityRewards™ platform makes it easy for participating businesses to attract new and returning customers through a new concept called micro-philanthropy. "We've developed a new rewards platform that nearly every business, big or small, high-end or low-cost, can utilize or add on top of their existing rewards platform. The automated micro-giving rewards program is helping business owners grow their bottom line by motivating customers by charitable giving," Trocme continued.
CommunityRewards marks the first-ever charitable micro-giving, altruistic rewards platform in the U.S. sector. "Right now, we're in the process of scaling CommunityRewards in Miami and it will become a model that we can use to foster greater adoption, engagement and satisfaction across the U.S.," Trocme continued.
Data shows that loyalty rewards programs are popular with shoppers and encourage customer retention while increasing revenue. "A rewards and micro-charitable giving platform that leverages artificial intelligence, automation, and is backed by secure, encrypted card-linking technology is a tool every business can use to strengthen their business and marketing strategy. Our simple, automated charitable giving feature has been developed over the last two years and after investing seven figures into, we believe this is the future of rewards marketing," Trocme said.
The platform is PCI DSS (Payment Card Industry Data Security Standard) level 1 certified, ensuring all sensitive data is processed via secure bank-level encryption. "This enables us to drive value to everyday consumers without the need for physical cards. Additionally, CommunityRewards is engaging shoppers in their local community through giving. With this new innovative rewards platform, loyalty and retention marketing instantly becomes simple for both business merchants and consumers," Trocme stated.
ABOUT COMMUNITYREWARDS™
CommunityRewards™ is powered by Points4Purpose and is a seamless, card-linked rewards platform available in the Miami market enabling consumers to earn cashback on in-store and online purchases at qualifying retailers and automate micro-donations to the charity of their choice. CommunityRewards™ is on a mission to transform everyday spending into opportunities for both personal fulfillment and charitable giving powered by encrypted card-linking technology, generative AI and big data. Shoppers can effortlessly earn one to ten percent cash back on qualifying purchases at more than 7,000 participating online and in-store retailers and donate a portion of their cashback earnings to the charity(s) of their choice. With over 1 million 501(c)(3) charities registered on the platform, CommunityRewards™ is helping consumers do a little good with every shopping trip whether it's to their local grocery store, Sephora haul or trip to Target. Learn more and join CommunityRewards by visiting https://miami.communityrewards.store. Follow CommunityRewards™ on Instagram @CommunityRewards.Store, Linkedin and Facebook for regular updates.
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SOURCE Points4Purpose Inc.
