ProfitHub Content Features New Series from Credible Financial Creators with an Aim to Democratize Financial Literacy for Next Gen Audiences
Content will reach over 52 million young viewers each month across Fuse Media platforms and its Culture Collective, while also distributing content through Singleton Foundation's award-winning "Million Stories Media" which has achieved more than 1.4 billion social impressions - making financial competence accessible to everyone.
LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- The Singleton Foundation for Financial Literacy and Entrepreneurship has partnered with Fuse Media, a leading minority-owned and operated media company, to launch ProfitHub, a new media brand rooted in the creator economy, geared towards educating and empowering Millennial and Gen Z audiences (Next Gen audiences) on their personal financial journeys.
ProfitHub collaborates with trusted financial creators to provide Next Gen audiences relatable, engaging financial content delivered through modular, multi-platform formats that inspire action, normalize money conversations, and foster community. Covering essential topics like saving, debt, credit, and investing, ProfitHub enables brands and marketers to connect meaningfully with Next Gen consumers as they navigate their path to financial freedom.
"Millennials and Gen Z are facing a financial literacy crisis," said Fuse Media's Chairman & CEO Mike Roggero. "By working with trusted creators, we can break through the noise and deliver actionable, solution-based entertainment that inspires confidence and drives real-world financial progress," Roggero added.
Shelley Miles, CEO of the Singleton Foundation for Financial Literacy and Entrepreneurship, emphasized the foundation's commitment to expanding the reach of financial education: "Our foundation is proud to harness the power of the creator economy and entertainment to make financial competence accessible to everyone. By curating the right voices and stories, we're making it easier for young adults to learn to make decisions that will lead to a better financial future."
The launch is especially timely:
- <50% Gen Z and Millennials answer financial literacy questions correctly.
- 98% express interest in learning about financial stability.
- 79% of Gen Z and Millennials source financial advice on social media and streaming.
Advising on the project is Evan Shapiro, founder of ESHAP and widely regarded as the Media Universe Cartographer. His involvement underscores ProfitHub's commitment to leveraging top creative talent in delivering reliable financial information.
"Jake Paul broke Netflix. Podcasts and YouTube continue to rise. Creators are now as powerful as Hollywood... likely more" said Shapiro. "By meeting the digital generation where they are - on social video - Singleton and Fuse can help them address one of the biggest challenges they'll ever face - their complicated relationship with money. Fuse's unique audience and Singleton's track record for quality content about financial health make this a perfect match."
ProfitHub features a slate of all new content series with standout, vetted financial creators Ross Mac (Maconomics), Yanely Espinal, Chris Browning (Popcorn Finance) and Dariany Santana who will deliver digestible, actionable, and relevant financial guidance to underserved audiences.
At launch, content series will include the below, with additional series in production and to be released throughout the year.
- "Our Two Cents" - Step into the ultimate financial showdown! This dynamic point/counterpoint podcast-style series brings together financial experts to debate everyday money matters. With bold perspectives and spirited discussions, each episode challenges conventional wisdom, empowering listeners to think critically and take charge of their financial future with confidence.
- "My Last 10" - A fun, fast-paced digital series that pulls back the curtain on spending habits! Each episode features a new guest—financial experts, influencers, comedians, entrepreneurs, or everyday people—unlocking their phones to reveal their last 10 purchases. Surprising, hilarious, and sometimes shocking, it's a no-filter look at how we really spend our money.
ProfitHub's original content will premiere this month and will live across the Singleton Foundation's "Million Stories" digital and social platforms, ProfitHub branded social channels, and Fuse Media's reach across CTV, all combined will connect with more than 52M monthly unique viewers. Brand partners can customize audience targeting tactics to connect, educate and inspire young people for a bright financial future.
ABOUT FUSE MEDIA
Fuse Media is a Latino-owned, global entertainment company leading in creating and distributing inclusive, purpose-driven stories and experiences for and with culturally diverse young adults. With a portfolio of award-winning original content and a growing multiplatform global footprint, Fuse Media authentically reflects the world of its young and diverse audience, pioneering a multicultural and creative destination. The Fuse Media family includes linear channels Fuse and FM (Fuse Music); subscription streaming service Fuse+; a rapidly growing roster of owned-and-operated diverse-focused FAST channels; Fuse Studios, its in-house production arm; Ignition Studios, a specialized production company defining the future of inclusive content; a growing branded content and live events business; and Culture Collective, a suite of partner-owned FAST channels that add to the company's massive scale in reaching multicultural audiences. To learn more, visit FuseMedia.com.
ABOUT SINGLETON FOUNDATION FOR FINANCIAL LITERACY & ENTREPRENEURSHIP
The Singleton Foundation for Financial Literacy & Entrepreneurship is dedicated to inspiring entrepreneurship and making financial competence fun, engaging, and accessible to all. Its programs include Million Stories, Venture Valley, Slyngshot, and Groove. Singleton Foundation for Financial Literacy and Entrepreneurship is a public benefit corporation 501(c)(3). To date, the foundation has earned more than 20 Telly and Anthem Awards for their content.
Media Contacts:
Jeff Hare /The Singleton Foundation
(818) 726-9238
jeffhare@singletonfoundation.org
Fuse Media
Fuse@metropublicrelations.com
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SOURCE Singleton Foundation for Financial Literacy and Entrepreneurship
