The "De-Glaze My Makeup With Me" campaign humorously challenges skincare trends and highlights the effortless makeup removal power of NEW Garnier Micellar Water with Salicylic Acid
NEW YORK, Feb. 26, 2025 /PRNewswire/ -- Skincare lovers, brace yourselves—Ilana Glazer is taking on the world of skincare trends. Garnier, America's #1 Micellar Brand*, is teaming up with Ilana Glazer to launch its latest skincare innovation: Garnier Micellar Water with Salicylic Acid. The comedian and skincare brand are disrupting beauty trends, from "glazed donut" skin to 10-step routines, championing Garnier Micellar Water with Salicylic Acid as her way to "De-Glaze" makeup, leaving skin fresh, purified, and mattified. Garnier's De-Glaze My Makeup With Me campaign highlights the need for skincare solutions that work for sensitive and oily to acne-prone skin, providing an easy and effective alternative to endless skincare routines. Ilana kicks off the campaign with a comedy sketch that highlights the extravagance of modern skincare and beauty trends.
In a rant heard around the internet, Ilana Glazer breaks down the exhausting process of getting ready—spending hours prepping, applying, and perfecting makeup application—only to wipe it all off at the end of the night. She pokes fun at the ever-evolving beauty aesthetics, from "dolphin face" to the "glazed donut" look, joking that it's just oily skin with good PR. She then flips it, celebrating the ultimate beauty moment: taking it all off—or as she calls it, De-Glaze With Me – comparing it to the relief of removing a bra after a long day. The partnership turns the frustration into a solution with the De-Glaze My Makeup With Me campaign, proving that makeup removal can be simple, and even satisfying.
Designed for sensitive and oily to acne-prone skin, Garnier's latest Micellar Water formula removes makeup, mattifies, and cleanses away impurities in one simple step. The innovative all-in-one cleanser and makeup remover mattifies all day thanks to its lightweight, non-stripping formula that keeps skin fresh and balanced. For those with oily or acne-prone skin, some traditional cleansers can fall short—either leaving behind excess oil or stripping the skin entirely.
"It is crucial to recognize the importance of complete makeup removal as a fundamental aspect of skincare, especially for individuals with skin that is oily & prone to acne," said Ali Fakih, SVP Garnier USA. "Recognizing that a single cleansing method doesn't work for everyone, we've launched a subtly humorous campaign to highlight this issue. Our new Micellar Water with Salicylic Acid is specially designed to effectively remove makeup, excess oil, and purify the skin, all while remaining gentle enough for even sensitive, acne-prone skin. Because your skin is unique, not just a passing trend, it shouldn't be treated like one."
The integrated campaign will launch across social media, featuring a dynamic lineup of beauty, gossip, and comedy influencers, including Benton McClintock, Chris Burns, Louis Levanti, Taryn Delanie Smith, and Arielle Lewis. Supporting the activation, the exclusive 'De-Glaze With Me' comedy sketch is available only on Garnier's social channels.
Experience the ultimate de-glaze with Garnier Micellar Water with Salicylic Acid—available now at major retailers nationwide. To learn more visit GarnierUSA.com and see why makeup removal has never felt this good.
About Garnier
Garnier, a L'Oréal USA brand, was developed in 1904 in France by hair care expert Alfred Amour Garnier and is now present in more than 65 countries worldwide. Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop cutting-edge beauty products. The entire collection of Garnier brands available in the U.S. includes Nutrisse hair color, Fructis hair care, and Fructis Style, Olia hair color, SkinActive, and Whole Blends hair care. For more information visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest, TikTok, and Snapchat @GarnierUSA.
For press inquiries please contact
Lauren Monaco
Manager, Brand Engagement at Garnier
Lauren.Monaco@loreal.com
Devyn Doyle
Ogilvy on behalf of Garnier
Devyn.Doyle@ogilvy.com
*based on Nielsen sales data, units sold, Full Year 2024
View original content to download multimedia: https://www.prnewswire.com/news-releases/ilana-glazer-introduces-de-glazing-featuring-garnier-micellar-water-with-salicylic-acid-302386138.html
SOURCE Garnier USA
