PORTLAND, Ore., Feb. 26, 2025 /PRNewswire/ -- Rain the Growth Agency, the leading independent full-service advertising agency is pleased to announce the promotion of Kyle Eckhart to the role of Chief Operating Officer (COO). Most recently serving as Senior Vice President, Growth, he has been with the agency for nearly 20 years, consistently demonstrating leadership, innovation, and a deep understanding of the agency's core values and vision.
Eckhart's journey with the agency began as a Media Account Coordinator, and over the years, he ascended through various leadership roles in Client Services. He has supported many of Rain the Growth Agency's top clients including Humana, Vonage, SimpliSafe, Microsoft, 1-800 Contacts and Chewy, marrying their needs with the agency's integrated offerings in creative, media, strategy and analytics.
Since 2013, his role evolved to leading business development and marketing efforts at the agency, enabling him to stay on the forefront of the evolution of the industry. He has championed a number of future-forward, agency-wide initiatives including the responsible use of AI and modernizing video offerings in linear TV, CTV/streaming, social and digital. His focus on adapting agency positioning to evolving client needs also led to consistently exceeding agency growth goals and driving over 10% compounded annual growth rate of new business revenue for over a decade. Recent wins include Dr. Squatch, Shutterfly, Curology, Betterment, Babbel, Shopify, and SciPlay.
"Kyle's process-oriented approach and commitment to challenging the status quo make him the ideal leader to guide Rain the Growth Agency toward increased operational excellence," said Jane Crisan, CEO at Rain the Growth Agency. "In his new role as COO, he will help refine and implement operational strategies that align with the agency's vision, long-term goals, and client expectations."
As COO, Eckhart will focus on developing and executing operational strategies that enhance efficiency, drive growth, and optimize resources across the agency.
"I am excited to further collaborate across teams and drive business growth for the agency and our clients alike, ensuring we remain innovative and competitive in our approach," said Eckhart.
In addition to his expanded responsibilities, Eckhart will continue to lead the agency's efforts in innovation and product development - while also continuing to serve as executive lead on key client accounts.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, fully integrated and performance-minded advertising agency. We link brand strategy, creative and production with audience targeting, dynamic omnichannel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from DTC fast companies and challenger brands to established brands. Clients include Humana, Shopify, Curology, Cirkul, CenterWell, 1-800 Flowers, Lume, Babbel, Dr. Squatch and BISSELL. Headquartered in Portland, Oregon since 1998, our agency has 250 employees nationwide.
Media Contact Information:
Beatrice Livioco
Senior Director of Marketing
Beatrice.livioco@rainforgrowth.com
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SOURCE Rain the Growth Agency
