DUBLIN--(BUSINESS WIRE)--Feb 28, 2025--
The "Canada Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The loyalty market in Canada is expected to grow by 14.6% on annual basis to reach US$1.78 billion in 2025. In value terms, the loyalty market in the country has recorded a CAGR of 16.4% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 12.3% during 2025-2029. Loyalty market in this region is expected to increase from US$1.55 billion in 2024 to reach US$2.83 billion by 2029.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Canada. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
Increase in Digital-First Loyalty Programs
Canadian loyalty programs are increasingly adopting digital-first strategies to enhance customer engagement. Programs like PC Optimum and Starbucks Rewards rely on apps to allow customers to earn and redeem points seamlessly. Similarly, the Aeroplan loyalty program has transitioned into a digital-first platform, offering personalized recommendations and easier redemptions through its app and website.
Expansion of Coalition Loyalty Programs
Coalition loyalty programs remain a significant part of Canada's loyalty landscape. Programs like Aeroplan and Air Miles bring together retail, travel, and financial service partners, allowing consumers to earn and redeem points across a diverse network of businesses. For example, Air Miles works with brands like Shell, Metro, and Sobeys, while Aeroplan partners with Air Canada and other retailers.
Rise of Subscription-Based Loyalty Programs
Subscription-based loyalty models are gaining momentum in Canada. Amazon Prime leads the market with its combination of benefits, including free shipping, exclusive deals, and access to streaming services. Indigo's Plum Plus membership offers discounts and free shipping for an annual fee, while Loblaw Companies Limited has piloted PC Insiders, providing exclusive perks for PC Optimum members.
Focus on Sustainability in Loyalty Programs
Canadian loyalty programs are increasingly incorporating sustainability initiatives into their offerings. Programs like Aeroplan allow members to use points to offset flight carbon emissions. Additionally, loyalty programs like PC Optimum encourage customers to support local farmers or purchase eco-friendly products through targeted promotions.
Increased Use of Personalization in Loyalty Programs
Canadian loyalty programs are leveraging data to offer personalized experiences. PC Optimum uses purchase history to provide targeted discounts, while Starbucks Rewards offers personalized drink recommendations. Aeroplan uses analytics to suggest flights and other rewards tailored to individual preferences.
Adoption of Gamification Elements
Gamification is being used to enhance engagement in Canadian loyalty programs. Programs like McDonald's MyMcD Rewards include challenges, streaks, and milestones to keep users engaged. Gamified rewards have also been integrated into platforms like PC Optimum and Starbucks Rewards, where members can unlock bonus points through specific activities.
Reasons to buy
- Insights on Strategy & Innovation: Navigate through future direction of the loyalty programs and platforms market by understanding strategic initiatives taken by key players to gain market share and innovation.
- In-depth Understanding of Loyalty Market Dynamics in Canada: Understand emerging opportunities and future direction of the loyalty programs and platforms market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
- Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
- Competitive Landscape: Get a snapshot of competitive landscape with key players and market share in Canada. Formulate your strategy by gaining insights into the current structure of the market.
- Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the loyalty sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
- Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 130 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value (USD) in 2025 | $1.78 Billion |
| Forecasted Market Value (USD) by 2029 | $2.83 Billion |
| Compound Annual Growth Rate | 12.3% |
| Regions Covered | Canada |
Scope
Canada Retail Sector Spend Value Trend Analysis
Canada Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Canada
Canada Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
- Loyalty Schemes
- Loyalty Platforms
Canada Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
- Points programs
- Tier-based programs
- Mission-driven programs
- Spend-based programs
- Gaming programs
- Free perks programs
- Subscription programs
- Community programs
- Refer a friend program
- Paid programs
- Cashback programs
Canada Loyalty Spend Market Size and Future Growth Dynamics by Channel
Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
- Seller Driven
- Payment Instrument Driven
- Others
Canada Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Canada Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Canada Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Canada Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Others
Canada Loyalty Spend Market Size and Future Growth Dynamics by Retail
- Diversified Retailers
- Department Stores
- Specialty Stores
- Clothing, Footwear & Accessories
- Toy & Hobby Shops
- Supermarket and Convenience Store
- Home Merchandise
- Other
Canada Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
- Card Based Access
- Digital Access
Canada Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
- B2C Consumers
- B2B Consumers
Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
- Free
- Free + Premium
- Premium
Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
- Analytics and AI Driven
- Management Platform
Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
- In House
- Third Party Vendor
Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
Canada Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
Canada Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
- Custom Built Platform
- Off the Shelf Platform
Canada Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
- By Age Group
- By Income Level
- By Gender
For more information about this report visit https://www.researchandmarkets.com/r/4k9e2x
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