Multiyear partnership and new OFF!® for Adults and Kids product line help parents navigate outdoor time, as new survey reveals kids spending more time indoors and choosing screen time over outdoor fun
RACINE, Wis., March 4, 2025 /PRNewswire/ -- As warmer weather arrives and outdoor activities kick into full swing, parents face a growing challenge: convincing their kids to step away from screens and spend more time outside. A new survey commissioned by the OFF!® brand, and conducted by The Harris Poll among over 1,000 U.S. parents of kids under age 18, reveals that more than half of U.S. parents (51 percent) say their children spend less time playing outdoors than they did at the same age, and an even higher percentage of parents – 56 percent – say their kids would choose an extra hour of screen time over an extra hour of outdoor play*.
Recognizing that getting kids outdoors can feel like bargaining – with parents looking for ways to get the family outside and children countering with reasons to stay inside – OFF!®, one of SC Johnson's leading pest control brands, is making it easier for families to embrace the outdoors with the launch of OFF!® for Adults & Kids. Suitable for children one year and up (when used as directed), the new fragrance-free repellents help keep mosquitoes away without the smell or greasy feel that may cause kids to resist bug spray – eliminating a common hurdle in the negotiation to get them outside.
OFF!® is building on its commitment to outdoor play through a new sponsorship agreement with Little League®, solidifying the brand's position as the Official Mosquito and Tick Repellent of Little League® Baseball and Softball. With a shared goal of encouraging outdoor play through youth sports, the OFF!® brand will provide resources and education for Little Leaguers® and their families to help protect against insect bites while spending time at their local league fields.
"As the world's largest organized youth sports program, Little League believes in the power of youth baseball and softball to not only help kids enjoy the benefits of outdoor play, but teach life lessons that build stronger individuals and communities," said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer. "We look forward to working with the team at OFF! on new and innovative ways to support our local leagues and families as they hit the field this season."
To celebrate the partnership, the OFF!® brand is working with Chelsea Freeman, a dedicated Little League® parent, business owner and social media influencer who spends countless hours at the ballpark with her three children and husband, professional baseball star, Freddie Freeman. Freeman is joining the OFF!® brand to highlight the benefits of Little League and the importance of insect bite protection as Opening Day nears, having experienced the realities of buggy springs and summers at the ballpark.
"I've learned that negotiations and compromises come with raising three energetic boys," said Freeman. "When my oldest son started Little League, getting outside was no longer a battle – it became something we all looked forward to as a family. But with baseball season comes mosquitoes and ticks, and keeping my kids protected without complaints was a real challenge. OFF! for Adults & Kids helps avoid negotiating – it's fragrance-free and non-greasy, making it easy for us to stay protected at the ballpark."
As Opening Days kick off across the nation, the OFF!® brand will be present throughout the Little League season – on social media and at marquee events, like the Little League World Series – helping make mosquito and tick protection one less negotiation for families.
Developed by the #1 pediatrician recommended repellent brand in the U.S.**, OFF! ® for Adults & Kids is a go-to solution for families this season. The picaridin formula feels good on skin and is not greasy – making it an easy non-negotiable that both parents and kids can agree on when heading out to their local field. Families can choose between three product formats: OFF!® for Adults & Kids Aerosol, OFF!® for Adults & Kids Spritz and OFF!® for Adults & Kids Lotion.
OFF!® for Adults & Kids product line is available now at Target and Amazon and will be available at other retailers in March. For more information on OFF!® for Adults & Kids and a full list of store availability, visit OFF.com.
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ABOUT OFF!®
OFF! ® brand is a pioneer in personal insect repellents for over 65 years. As one of SC Johnson's leading pest control brands, OFF! ® is on a mission to make life better for the next generation. In addition to providing protection against mosquitoes, OFF! ® brand is a part of SC Johnson's mission to develop mosquito prevention programs and supports scientific studies on mosquitoes that help make a difference in millions of lives. OFF! ® brand is proud to create products with proven effectiveness that repel mosquitoes, ticks and biting flies so families can have a trusted line of protection. No matter the activity or time outdoors, there is an OFF! ® product for every occasion. OFF! ® products should always be used as directed. Effectiveness against pests differs by product and each OFF! product label should be read and followed carefully. Learn more at OFF.com.
ABOUT SC JOHNSON
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier, and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility.
A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method® and more – are in homes, schools and businesses in virtually every country worldwide.
As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation, and partnerships to bear on some of the world's most pressing environmental and health issues like plastic dependence and malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.
See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok.
ABOUT LITTLE LEAGUE®
Founded in 1939, Little League® is the world's largest organized youth sports program, with approximately two million players (ages 4-16) playing baseball and softball in communities across every U.S. state and more than 80 other countries. Operated by more than one million volunteers, Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities. From professional athletes and award-winning celebrities, to public officials and other influential members of society, Little League graduates have taken the lessons they learned, both on and off the field, to create the next chapter of the Little League story. Each year, millions of people follow the hard work, dedication, and sportsmanship that Little Leaguers® display at our seven baseball and softball World Series events, the premier tournaments in youth sports. For more information, visit LittleLeague.org, and follow Little League (@LittleLeague) on Facebook, X/Twitter, Instagram, TikTok, and YouTube. When we all come together, we are truly One Team. One Little League.
*SURVEY METHODOLOGY
This online survey was fielded in the United States between January 17 and January 21, 2025 among a nationally representative sample of 1,015 parents with children under the age of 18. It was conducted by market research company The Harris Poll. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level.
**#1 PEDIATRICIAN RECOMMENDED REPELLENT BRAND
According to IQVIA Provoice Survey of pediatricians from August 12, 2023 to August 12, 2024.
CONTACT
SC Johnson Global Corporate Communication
GlobalPublicAffairs@scj.com
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