The gardening guru joins in an advisory role
MARYSVILLE, Ohio, March 6, 2025 /PRNewswire/ -- The Scotts Miracle-Gro Company, the world's leading marketer of branded consumer lawn and garden products, and Marquee Brands, the global brand accelerator and owner of the Martha Stewart brand, announced that lifestyle and gardening expert Martha Stewart has joined Miracle-Gro as Chief Gardening Officer. A self-proclaimed 'Dirt Nerd,' Martha is inherently aligned with the mission of Miracle-Gro to get more Americans outside in their gardens and cultivate creativity with their dirt canvases.
"I've been gardening since I was three years old, and I know what it means to be a dirt nerd," Martha said. "Gardening has always been a hobby and passion of mine, so it's been a joy working with Miracle-Gro, and I'm honored to now be able to add Chief Gardening Officer to my resume as I continue to work alongside their team."
Martha Stewart will expand her role as the face of the "Gro Like Martha" campaign by collaborating with Miracle-Gro on exclusive content for Miracle-Gro platforms. This new content series, called "GROwing with Martha Stewart," will feature monthly videos, newsletters, and a downloadable calendar with Martha's product recommendations and gardening insights for all skill levels. Additionally, Martha has a new Gardening Handbook set to release on March 18.
"Naming Martha Chief Gardening Officer is the pinnacle of our partnership and an important step in our mission to make Gardening more accessible for all," said Sadie Oldham, Vice President and General Manager of the Gardens business at ScottsMiracle-Gro. "Not only is she going to challenge us in the best ways possible, but she is extremely insightful and will serve as a trusted resource for our team, Miracle-Gro customers and the Gardening community as a whole."
As Miracle-Gro's Chief Gardening Officer, Martha will serve as a strategic advisor with an eye toward the future of the brand, providing insights based on her experience and acumen in both business and the garden.
To learn more, please visit miraclegro.com.
About ScottsMiracle-Gro:
With approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting and other materials used in the indoor and hydroponic growing segment. For additional information, visit scottsmiraclegro.com.
About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 100 lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multi-media platforms and products for the home, sold through Amazon.com and The World of Martha Stewart and an extensive retail network, Martha is the "go-to" authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
About Marquee Brands
Marquee Brands is a globally recognized brand owner, marketer and media company. A leading brand accelerator, Marquee Brands strategically manages a portfolio of renowned consumer brands with global recognition. Established in 2014 by Neuberger Berman, Marquee Brands harnesses and grows the value of its brands by partnering with best-in-class manufacturers, operators, retailers and distributors across multiple channels, geographies and product sectors. Generating $4.2+billion in annual retail sales, the Marquee Brands portfolio is organized into three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor, and encompasses timeless brands such as Martha Stewart, Emeril Lagasse, Sur La Table, Laura Ashley, America's Test Kitchen, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine and Body Glove. For more information visit, www.marqueebrands.com.
Media Contact:
Colleen Dunn
colleen.dunn@mullenlowe.com
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SOURCE ScottsMiracle-Gro
