MIAMI, March 6, 2025 /PRNewswire/ -- Lola from Rio, one of Brazil's top beauty brands, is proud to announce its exciting expansion into Walmart USA, Walmart Puerto Rico, and Navarro, a trusted retailer within the CVS Health family that caters to the Hispanic community in South Florida. This marks a major step in the brand's mission to share the richness of Brazilian hair care with the world. Navarro stores are already carrying Lola's beloved products, while Walmart USA and Walmart Puerto Rico will roll out throughout March, ensuring even more customers have access to Lola from Rio's innovative and inclusive hair care solutions.
Founded in 2011, Lola from Rio has built its legacy as a pioneer in Brazil's beauty industry, offering high-performance, vegan, and sustainable hair care for all hair types and concerns. With products designed to embrace the beauty of every hair texture—whether straight, wavy, curly, or coily—Lola's formulations have become a staple in Brazilian households. Now, with a bold international push, the brand is bringing the best of Brazilian beauty to a wider audience, celebrating the country's deep-rooted hair care traditions with a modern and conscious approach.
The expansion brings Lola's most beloved collections— Rapunzel, Meu Cacho Minha Vida, Morte Súbita, Xapadinha, and Ela É Carioca —to major retailers. Walmart USA shoppers will now have access to bestsellers like Rapunzel Tonic, Milk Spray, and Shampoo. In Puerto Rico, customers can enjoy an expanded selection, including additional Rapunzel, Meu Cacho Minha Vida, Morte Súbita, and Xapadinha products. Navarro will also carry a curated assortment of Rapunzel and Meu Cacho Minha Vida essentials.
What sets Lola from Rio apart isn't just its results-driven formulas—it's the heart and heritage behind every product. Deeply inspired by Brazil's beauty rituals and innovative hair care techniques, Lola's products are crafted with carefully selected natural ingredients that nourish, strengthen, and restore hair. The brand's commitment to sustainability is equally strong, using eco-friendly packaging made with P-Life resin, which degrades in just four years and aids in plant germination. With 100% recyclable packaging and vegan, cruelty-free formulas, Lola continues to lead the way in conscious beauty.
A milestone in this international expansion is Lola's packaging update. For the first time, the brand is transitioning from Portuguese/English labeling to English/Spanish, making it even more accessible to its growing audience in the U.S. and Puerto Rico. This change underscores Lola's commitment to inclusivity and reflects the brand's understanding of its diverse consumer base.
"We are incredibly proud to bring a piece of Brazil to a wider audience," said Katherine Moron, CEO of Tu Azul, the distributor who brought Lola from Rio to the USA. "Lola from Rio embodies the vibrancy and authenticity of Brazilian beauty while championing sustainability and inclusivity. This expansion allows more people to experience our innovative formulations and thoughtfully crafted products, designed for every hair type and need."
Lola from Rio 's global journey is just beginning. With its signature playful branding, high-performance formulas, and a deep love for hair in all its forms, the brand is poised to become a household name beyond Brazil. Now, customers across the U.S. and Puerto Rico can discover the beauty of Brazilian hair care—created for every hair type, every need, and every person.
About Lola from Rio:
Founded in 2011, Lola from Rio is a Brazilian beauty brand known for offering high-performance, vegan, and sustainable hair care solutions for all hair types. Inspired by Brazil's rich beauty traditions, Lola's products are made with natural ingredients and are committed to promoting inclusivity, sustainability, and cruelty-free practices. The brand is dedicated to helping people embrace their natural beauty with products designed for every hair texture. Lola From Rio products are available through a variety of retail partners, including Amazon, Walmart, and Navarro, a trusted retailer within the CVS Health family that caters to the Hispanic community in South Florida.
To learn more, visit www.lolafromriousa.com and follow us on social media:
Instagram: @lolafromrio
TikTok: @lolafromrio
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SOURCE Lola from Rio
