Trailblazers in conversational research lead AI-powered innovation, securing top spots in Greenbook's 2024 GRIT 50
VANCOUVER, BC and CHICAGO, March 6, 2025 /PRNewswire/ -- Rival Technologies and Reach3 Insights, pioneers of mobile-first conversational research, have announced a combined annual recurring revenue (ARR) growth of over 40% in 2024, outpacing the industry's average growth rate. Driven by the widespread adoption of the Rival Platform and Reach3 Insights' continued double-digit growth, the companies empower leading brands to generate rich, in-the-moment insights.
Both companies earned top spots in Greenbook's 2024 GRIT 50 Most Innovative Suppliers list, ranking #9 overall, with Reach3 Insights also securing #5 among full-service research firms. Their disruptive approach delivers next-generation insights to brands like Coca-Cola, Samsung, Warner Bros. Discovery, Kellanova, and Cash App.
"From day one, we set out to revolutionize research by making every interaction an authentic brand engagement," said Andrew Reid, CEO and Founder of Rival Technologies. "Our success isn't just about technology—it's about the people behind it. From our AI teams to our researchers, this growth reflects our people's dedication to changing the industry."
Rival and Reach3 also promoted 22% of their teams in 2024, reinforcing a culture of talent development. The companies are committed to diversity, with women holding 72% of senior leadership roles. This people-first approach contributes to an industry-leading 100% customer satisfaction (CSAT) score.
A key driver of success in 2024 were advancements in AI, with a dedicated team committed to collaborating with customers in pushing research boundaries. Advanced AI-powered research capabilities with a "human in the loop" approach proved to be a successful formula in enhancing automation, qualitative insights, and participant engagement. For example, in collaboration with ŌURA, the team used AI Probing, resulting in a 293% improvement in thoughtfulness score. In the same research, 94% of participants found the AI-generated questions relevant and 99% stated they were easy to understand.
Rival and Reach3 introduced several features in 2024, fueling platform adoption:
- Thoughtfulness Score, assessing open-end response depth by assigning scores that go beyond word count—and looking at the richness, relevance, and depth of the answers.
- AI Probing, an AI-powered tool that provides follow-ups to qualitative open-ended questions, prompting the participant to share more.
- Expanded distribution capabilities beyond SMS to include email, with other channel integrations on the horizon, allowing participants to choose their preferred survey channel.
- Enterprise-ready enhancements, including quota-based sampling, a points-based incentive system, Reddit recruitment integration, and advanced security features like SSO.
"Our growing adoption across a wide range of customers—whether they prefer a DIY approach, assisted services, or a full-service partnership—demonstrates the flexibility of our service model and the real business impact of our conversational AI-powered research techniques," said Jennifer Reid, Co-CEO and Chief Methodologist of Rival Group, parent company of Rival Technologies and Reach3 Insights. "By replacing outdated survey techniques with authentic, mobile-first interactions, our tech and approach unlock richer insights that capture the real emotions driving consumer behaviors."
As research evolves, Rival Technologies and Reach3 Insights continue to invest in AI innovation, talent, and customer success. Positioned for continued growth, they remain at the forefront of redefining insights for brands worldwide. For more information, visit rivaltech.com or reach3insights.com.
About Rival Tech and Reach3
Rival Technologies and Reach3 Insights are the trailblazers in conversational research and the leading authority on insight communities. Rival's mobile-first, conversational platform helps transform conventional surveys into personalized research experiences that emulate the way people communicate today. Reach3 is an award-winning full-service consulting firm that uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights. Amplified by AI, Rival and Reach3's conversational research approach delivers higher response rates, deeper engagement, and faster time-to-insights. To learn why brands like Coca-Cola, Kimberly-Clark, Warner Bros. Discovery, Oura, and Samsung have made the switch to conversational, please visit rivaltech.com or reach3insights.com.
Media contact: Marie Melsheimer, 391180@email4pr.com, +1-541-815-3951
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