HEAD TO YOUR LOCAL BLUEMERCURY STORE AND BLUEMERCURY.COM TO DISCOVER CHARLOTTE'S ICONIC MAKEUP MAGIC, SKINCARE SECRETS + EMOTION-BOOSTING FRAGRANCES!
NEW YORK, March 12, 2025 /PRNewswire/ -- Charlotte Tilbury – the award-winning global luxury makeup, skincare and fragrance brand founded by British entrepreneur and makeup artist to the stars, Charlotte Tilbury MBE – has launched at US luxury beauty retailer Bluemercury, in key stores nationwide and on its website.
Bluemercury customers can discover Charlotte's beauty icons, including her world-famous Magic Cream, Airbrush Flawless Finish, Airbrush Flawless Setting Spray, Hollywood Flawless Filter, Beauty Light Wands, Pillow Talk Lip Cheat and Hollywood Contour Wands, which recently expanded to seven sculpting shades. The magic doesn't stop there – Charlotte's new Immediate Eye Revival Patches, Exagger-Eyes Volume Mascara and first ever Fragrance Collection of Emotions are also available. In store, customers can also unlock immediate skin revival and Tilbury transformations with skincare consultations and magical makeovers.
The partnership builds on Charlotte Tilbury's mission to empower everyone, everywhere to feel and look like the most confident, beautiful versions of themselves through the transformative power of makeup, skincare and fragrance. Throughout her 33-year career, Charlotte has distinguished herself as a creative visionary and one of the most influential makeup artists of all time. She has revolutionized the beauty industry by bottling her decades of expertise and decodifying her beauty tips, tricks and secrets into easy-to-choose, easy-to-use products. In 2024, Charlotte Tilbury ranked as a top 3 total makeup brand in the US market and ranked #4 overall, as a top 5 total beauty brand. The global popularity of Charlotte Tilbury products is unrivalled, with one Pillow Talk product sold every 3 seconds*, one Hollywood Flawless Filter sold every 13 seconds** and one of Charlotte's Magic Cream sold every minute***.
"Darlings, I am so excited to SUPERCHARGE our growth in the US with the launch of Charlotte Tilbury at Bluemercury! The US is one of our BIGGEST MARKETS in the world and Bluemercury is an incredible LEADING DESTINATION for LUXURY BEAUTY, making this the PERFECT PARTNERSHIP that will bring the MAGICAL WORLD OF CHARLOTTE TILBURY to EVEN MORE BEAUTY LOVERS across the nation!
Discover my BEST-SELLING, AWARD-WINNING, GLOBALLY ADORED VIRAL SENSATIONS, loved by everyone from CELEBRITIES and SUPERMODELS to MAKEUP ARTISTS and INFLUENCERS around the world. My EASY-TO-CHOOSE, EASY-TO-USE wardrobe of beauty icons are INSTANT MAGIC CONFIDENCE, bottled! Darlings, be sure to visit your nearest Bluemercury store or Bluemercury.com to discover that Tilbury feeling and make your BEAUTY DREAMS COME TRUE!"
- Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer and Founder of Charlotte Tilbury Beauty
"Synonymous with glamour and innovation, Charlotte Tilbury beautifully complements Bluemercury's thoughtfully curated assortment. Charlotte is the embodiment of confidence and creativity, and we are very excited to have that energy shine through her iconic brand in our stores and online. We know our clients will fall in love with the products — if they haven't already — and we can't wait to share this incredible new partnership with them."
- Maly Bernstein, Chief Executive Officer, Bluemercury
Charlotte Tilbury will be available in 35 stores across the US and online at Bluemercury.com from 12th March 2025.
ABOUT CHARLOTTE TILBURY
Launched in September 2013 by iconic beauty entrepreneur Charlotte Tilbury MBE, Charlotte Tilbury Beauty was born out of Charlotte's long-held desire to empower everyone to feel like the most beautiful version of themselves, helping people around the world gain the confidence to achieve their biggest and boldest dreams.
Charlotte has bottled the beauty secrets discovered over 30 years of working on fashion editorials & campaigns, catwalk shows and red carpets around the world into her innovative, boundary-breaking products.
The Charlotte Tilbury Beauty universe of skincare, makeup, and fragrance is for everyone, everywhere – suitable for all skin tones, shades and types, is backed by research and loved by A-list celebrities and beauty fans alike. Created to beautify and improve the look and feel of everyone everywhere, each product is formulated in world-leading laboratories using ingredients of the highest quality and presented in a distinctive range of sophisticated, glamorous and luxurious packaging.
Charlotte Tilbury Beauty continues to break records across regions, channels, and categories. The company now employs over 2,500 people globally and sells over 500 products across colour, complexion, skincare and fragrance. Charlotte Tilbury has a physical presence in over 50 global markets, as well as via charlottetilbury.com and the Charlotte Tilbury Beauty App (available on iOS and Android) and has over 3,000 points of distribution worldwide including department stores and travel retail).
ABOUT BLUEMERCURY
With locations in coveted neighborhoods across the country, Bluemercury takes beauty personally. Founded on a client-first service model that emphasizes hyper-personalized, high-quality experiences, the leading luxury beauty destination and Macy's, Inc. nameplate offers a highly curated and premium product assortment across a range of categories. Bluemercury is redefining modern luxury in beauty and as it evolves, it remains committed to its exceptional customer service origins and embraces its purpose to be the ultimate specialist in the beauty of its clients. For more information, please visit www.bluemercury.com.
*Based on internal global sales (Looker) from NOV2023-OCT2024 and selling period of 12 hours per day, 7 days per week
**Based on internal global sales (Looker) from JAN24-DEC24 and selling period of 24 hours per day, 7 days per week
*** Based on global sales figures for Charlotte's Magic Cream from December 2023 – November 2024
FOR MORE INFORMATION, PLEASE CONTACT:
ALISON BROD MARKETING + COMMUNICATIONS
charlottetilbury@abmc-us.com
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SOURCE Charlotte Tilbury
