DUBLIN--(BUSINESS WIRE)--Mar 14, 2025--
The "United States Toys Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" report has been added to ResearchAndMarkets.com's offering.
The United States toys market size is expected to reach around US$ 42.93 billion by 2033. This will be up from US$ 29.23 billion in 2024.
The market will grow at a compound annual growth rate (CAGR) of 4.40% from 2025 to 2033, driven by increased demand for new and interactive toys, as well as an emphasis on educational toys for children, fuels the growth in the market.
United States Toys Market Outlooks
A toy is a plaything; it is used for entertainment or education. Often, toys are made for kids, but every age group finds a way to enjoy them. Toys include everything from the classics, such as dolls, action figures, and puzzles, to the more tech-savvy toys, such as drones and augmented reality items. Toys contribute significantly to children's development through creativity, thinking, and socialization.
In the United States, toys are immensely popular as they are a cornerstone of childhood experiences and family bonding. The U.S. toy market is one of the largest globally, with consumers driving demand for innovative, safe, and educational products. The popularity of toys is fueled by cultural events like Christmas, birthdays, and other holidays where gifting is everyday. Licensing encompasses the entertainment franchises Disney, Marvel, and Star Wars; these have major sales impacts for action figures and collectibles.
Additionally, a growing number of STEM (science, technology, engineering, and mathematics) toys indicates that the interest in play as learning has increased. To date, toys are a core and ever-changing part of American culture. By 2024, there are expected to be approximately 74.6 million children in the United States. The Congressional Budget Office (CBO) projects that the US population will increase from 342 million in 2024 to 383 million in 2054.
Growth Drivers in the United States Toys Market
Increasing Focus on STEM Education
As educational toys continue to gain popularity, there is a growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) toys. These products are designed to encourage creativity, critical thinking, and problem-solving skills among children. Parents are spending on toys that not only entertain but also offer learning experiences due to the rising demand for educational tools.
Growth in the U.S. toy market is promoted by the development of STEM toys, which not only help children develop their minds but also equip them with knowledge that can prepare them for their future careers in technology and science. October 2023 sees the OpenEnded product range marked by Toycra as its milestone in educative toys designed to heighten excitement and stimulate skill development among every child.
Expansion of Digital-Interactive Toys
The latest achievements in technology were reflected in various digital and interactive toys like the smart toys or robotic kits which combined the time-honoured play with present-day digital appeal, hence proving to be fascinating for the youngsters. The integration of augmented reality (AR), artificial intelligence (AI), and interactive features into toys has significantly boosted market growth.
As children become more tech-savvy, parents increasingly seek out toys that provide a blend of entertainment and educational value, driving the demand for tech-integrated toys in the U.S. market. October 2024 saw the release of an educational toy line from Ms. Rachel that focused on sensory toys like plush farms, puzzles, and tummy time mats, where engaging experiences could contribute to cognitive and motor skill development.
Growing Collectible and Franchise-Based Toys
Franchise-based and collectible toys that are connected with popular movies, TV shows, and video games have a good hold in the U.S. toy market. The market will always remain valid with the products since children and collectors alike have always been attracted to action figures, dolls, and accessories that inspire their interest in Marvel, Star Wars, and Disney franchises.
Demand for intellectual property (IP)-based toys will ensure these products continue to grow as relevant market shares. Moreover, collectible toys trigger repeated purchase because children and collectors keep searching to complete their collections, further increasing market size. March 2023, The firm signed a deal with PlayMonster to add more Playskool variants to its portfolio in 2024. Playskool is the education toy line owned by Hasbro.
Issues within the U.S. Toys Industry
Supply Chain and Production Problems
There are issues of supply chain disruptions within the U.S. market for toys, mainly during peak demand seasons like holidays. Most of the toys are made overseas. A shortage in raw materials, delays in shipping, and lack of labor will create stockouts and higher prices. Retailers find it difficult to keep up with demand. Parents may also have a problem getting popular toys for their children. To alleviate such problems, manufacturers of toys are looking for more localized production and diversified supply chains, though such efforts are still in the developmental stages.
Greater Regulatory Oversight and Safety Issues
The toy-making industry in the United States faces strict safety measures to ensure its products are child-friendly. Among these are safety measures against choking, non-toxic materials, and age-appealing designs. However, the complexity of safety standards as well as changes in them is a challenge to toy companies, especially small companies. Moreover, safety issues relating to product recall and potential risks can harm brands, leading to loss of customer confidence and declining sales.
Company Analysis: Overview, Recent Development, Revenue
- Mattel Inc.
- Hasbro Inc.
- LEGO
- Spin Master Corp.
- Vtech
- Nintendo Company Ltd.
- Funko Inc.
- JAKKS Pacific
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value (USD) in 2024 | $29.23 Billion |
| Forecasted Market Value (USD) by 2033 | $42.93 Billion |
| Compound Annual Growth Rate | 4.4% |
| Regions Covered | United States |
Key Topics Covered:
1. Introduction
2. Research & Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. United States Toys Market
6. Market Share Analysis
6.1 By Toys Segmentations
6.2 By Sales Channel
7. Toys Segmentations
7.1 Action Figures & Accessories
7.2 Arts & Crafts
7.3 Building Sets
7.4 Dolls
7.5 Explorative & Others Toys
7.6 Games/Puzzles
7.7 Infant/Toddler/Preschool Toys
7.8 Outdoor & Sports Toys
7.9 Plush
7.10 Vehicles
7.11 Youth Electronics
8. Sales Channel
8.1 E-commerce
8.2 Specialty
8.3 Discounters
8.4 Department Stores
8.5 Others
9. Import and Trade Regulations in United States
10. Porter's Five Forces Analysis
10.1 Bargaining Power of Buyers
10.2 Bargaining Power of Suppliers
10.3 Degree of Rivalry
10.4 Threat of New Entrants
10.5 Threat of Substitutes
11. SWOT Analysis
11.1 Strength
11.2 Weakness
11.3 Opportunity
11.4 Threat
12. Company Analysis
For more information about this report visit https://www.researchandmarkets.com/r/verl7b
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250314274061/en/
CONTACT: ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
KEYWORD:
