"3D is transforming the way customers shop, and we're making it intuitive, engaging, and efficient at scale." – Andrew Koenig, CEO of CITY Furniture
TAMARAC, Fla., March 20, 2025 /PRNewswire/ -- CITY Furniture, one of America's Top 20 furniture retailers, has reimagined furniture shopping with an advanced suite of 3D experiences, now live at CITYFurniture.com. Powered by 3D Cloud, the industry leader in 3D product visualization for furniture retailers and manufacturers, these tools set a new benchmark for digital furniture shopping. The partnership was initially announced in August 2024.
With the recently launched 3D Cloud 360 Spins, WebAR, and CITY Furniture 3D Room Planner, customers can:
- Explore products from any angle with interactive 360 spins.
- See furniture in their space with WebAR augmented reality.
- Design entire rooms in 3D using the CITY Furniture 3D Room Planner.
These new 3D experiences increase engagement and eliminate guesswork, giving customers better tools to explore their options and collaborate with loved ones. CITY's 360 spins captivate shoppers, driving an 89% interaction rate with an average engagement time of 55 seconds per product. The WebAR option is activated 14% of the time when available, and 57% of CITY Furniture 3D Room Planner users save their projects, demonstrating high interest and the desire to return to complete a purchase.
"We partnered with 3D Cloud because they share our commitment to innovation, quality, and exceptional customer experiences," said Andrew Koenig, CEO of CITY Furniture. "Scaling 3D content is challenging, and having the right partner makes all the difference. 3D Cloud delivers," Koenig said.
CITY Furniture values efficiency at every level, which is why they embraced 3D Cloud's philosophy: One 3D product, every experience. With the 3D Cloud Digital Asset Management System, a 3D product model is created once and deployed across multiple touchpoints: 360 spins, WebAR, and the 3D room planner in addition to a collection of product configurators and sectional configurators that are coming soon. The system delivers a consistent, high-quality experience while maximizing the impact of CITY's 3D content investment.
Visit the Edgewater Peyton White Medium Two-arm Sectional product page to try it out:
- Click the 360 button to view the sectional from every angle.
- Tap the AR button to place it in your space with WebAR.
- Explore the sectional inside the CITY Furniture 3D Room Planner by selecting the Inspiration path and clicking on the Coastal Living Room inspo image or selecting Shop by Category from the left navigation then enter "edgewater" in the search bar.
"CITY Furniture is a clear leader in writing the future of furniture retail," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "Their dedication to creating a better, more efficient, and more beautiful way to shop aligns perfectly with our mission—one 3D model, every application."
"The idea of one 3D product powering multiple applications is instrumental in orchestrating our vision for a consistent hybrid customer experience," added Koenig. "This is the most efficient, most compelling approach to 3D available in furniture retail today."
About CITY Furniture
CITY Furniture, a South-Florida-based, family-owned American furniture and mattress retailer and fine upholstery manufacturer and one of America's Top 20 furniture retailers, operates over thirty showrooms from Miami through Vero Beach, and in Southwest and Central Florida, as well as fourteen Ashley Home Store showrooms as the brand's Southeast and Southwest Florida licensee. For more information, please visit: http://www.cityfurniture.com.
About 3D Cloud
3D Cloud is the 3D digital asset management platform for 3D product visualization, including 3D product configuration, and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major U.S.-based home improvement retailer, Kingfisher plc, Bob's Discount Furniture, Macy's, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3Dcloud.com.
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SOURCE 3D Cloud
