MINNEAPOLIS, March 19, 2025 /PRNewswire/ -- World Market, a national specialty home products retailer, named Ovative Group, an independent media, measurement, and creative firm, as its new Digital Marketing and Measurement Agency. Ovative will oversee World Market's paid search, paid social, video, and programmatic efforts.
"Ovative demonstrates leading expertise in driving sustainable, omnichannel growth. We believe their strategic approach to media investment, team of change-makers, and deep understanding of consumer behavior will drive our digital marketing efforts," said Eric Hunter, CEO at World Market.
World Market offers a unique blend of home goods, furniture, decor, and specialty gourmet foods and drinks. As today's consumers seamlessly switch between online and offline channels, World Market has prioritized an omnichannel approach—enhancing its digital presence, optimizing in-store experiences, and integrating marketing efforts across all touchpoints. To accelerate this strategy, the retailer partnered with Ovative to refine its approach to media investment, customer engagement, and marketing activation, ensuring every dollar drives meaningful impact across channels.
Since 2009, Ovative has pursued measuring the holistic impact of media investment to drive sustainable growth through marketing. They developed a holistic metric, Enterprise Marketing Return (EMR), to do just that: providing brands with a north star for measuring the true value of their marketing efforts, including omnichannel sales.
Powered by EMR, Ovative's award-winning EMRge™ comprehensive marketing platform will enable World Market to drive profitable growth. With its integrated capabilities, EMRge™ empowers marketers to plan, buy, and measure more effectively. Ovative isn't just changing how marketers operate with EMRge™, they're transforming it.
"We're thrilled to partner with World Market on their journey to drive more omnichannel impact. By bringing Ovative's EMRge™ platform into the mix, we're ready to help them uncover opportunities that'll drive significant growth for their business" said Shannon Kast, VP of Client Services at Ovative.
Ovative Group has outperformed peers in the agency space as its deep retail expertise and measurement capabilities drive marketing transformation for countless Fortune 500 brands. World Market joins a deep roster of brands partnering with Ovative including American Eagle, Dominos, Home Depot, Polaris, General Mills, Belk, Sun Country Airlines, Michael Kors, UnitedHealth Group, and more.
Today's news reflects Ovative's growth marked by key accomplishments, including:
- Google Agency Excellence Award: Ovative won the Google Agency Excellence Award for Measurement Solutions for its forward-thinking marketing measurement approach.
- AdWeek Fastest Growing Agency: Ovative ranked on AdWeek's Fastest Growing Agencies list for the third year in a row.
- Top Workplace: For the ninth consecutive year, Ovative was named a Top Workplace by the Star Tribune.
ABOUT OVATIVE GROUP
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino's, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.
Media Contact:
Jasmin Stevens
Vice President, Marketing
Ovative Group
jasmin.stevens@ovative.com
973.207.5948
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SOURCE Ovative Group
